Tag Archives: Political

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend →

Facebook opens Authorization tab in Page settings for advertisers running political ads

Facebook Pages

While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now. Amy Gesenhues on April 24, 2018 Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it … Continue reading Facebook opens Authorization tab in Page settings for advertisers running political ads →

What Political Gridlock Teaches Us About Leadership and the Employee Experience

Leadership Lessons

Matthew Wride — July 31, 2017 Follow @MattWride_DW — July 31, 2017 I don’t think I am exaggerating too much when I say that the political scene in Washington is a rotten mess. Congress is completely paralyzed by its own self-inflicted anaphylactic shock. The pathogen? Leadership blindness. It seems that politicians, on both sides of … Continue reading What Political Gridlock Teaches Us About Leadership and the Employee Experience →

11 Lessons From Political Listening to Supercharge Your Digital Strategy

Digital Marketing Strategies

Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy →

Local Political Campaigns and Programmatic Advertising

by Andrew Fischer Follow @AndrewFischer_1September 13, 2016 Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed pamphlets to help convince voters. Dwight D. Eisenhower was the first U.S. Presidential candidate to seize the power of television advertising in 1952 with a series of commercials entitled “Eisenhower Answers … Continue reading Local Political Campaigns and Programmatic Advertising →

How to Survive Social Media Overwhelm During Times of Political Upheaval.

Social Media Utilization

by Jane Binnion Follow @janebinnionAugust 17, 2016 Its been a hectic and intense few weeks here in the UK, and most of the rest of the world too. And that is all very much reflected in social media, which is increasingly where people seek their news updates. This can all feel a bit overwhelming and … Continue reading How to Survive Social Media Overwhelm During Times of Political Upheaval. →

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

Facebook

8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook →