Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
by Matt OrlicOctober 26, 2016 More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online consumer … Continue reading 10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line. Chris Elwell on August 24, 2016 Two companies in the martech space … Continue reading Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
by Roee Ganot July 5, 2016 Follow @RoeeGanotJuly 5, 2016 Content is and will remain the top priority for online marketing. Even if you run PPC or other ad campaigns, content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a … Continue reading What Is Quality Content From Google’s Point Of View
by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
by Christopher Jan Benitez March 16, 2016 Follow @christopherjanbMarch 16, 2016 Source: Pixabay They say that success leaves clues. Well, they are very wrong. Success leaves a huge signboard detailing what to do and not do to get the results you want. By following in the footpaths of those who’ve gone before you, you’ll save … Continue reading 7 Point Checklist All Successful eCommerce Sites Have Cleared
by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]
by Ben Smith February 7, 2016February 7, 2016 Hey, look, we get it: It’s a busy world. You wear a lot of hats. You’re balancing a lot of projects. Your daily routine is just a constant juggling act. Accurate reenactment of our daily lives. That’s why it’s super important to stay as organize as possible. … Continue reading 3 Quick Organization Tips To Keep Your Email Marketing On Point
by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across
