Erin Higgins — March 30, 2017 Follow @sevenatomsbuzz— March 30, 2017 Looking to spruce up your PPC management? As you’re probably aware, this isn’t the easiest accomplishment to make. But don’t despair!There are several tasks that you can start on today in order to get things on the right track. Just take a look at … Continue reading PPC Management Checklist: The Ultimate 13 Point Action Plan
Brian Horvath — January 6, 2017 Follow @BrianHorvathINC— January 6, 2017 When starting off in online marketing, you may feel a little bit under water. From content writing to media outreach, everything seems like a challenge. One of the most difficult things you can be involved in as an online marketing is creating a sales … Continue reading The 5 Point Copy Formula for High Converting Sales Pages
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
by Matt OrlicOctober 26, 2016 More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online consumer … Continue reading 10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line. Chris Elwell on August 24, 2016 Two companies in the martech space … Continue reading Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
by Roee Ganot July 5, 2016 Follow @RoeeGanotJuly 5, 2016 Content is and will remain the top priority for online marketing. Even if you run PPC or other ad campaigns, content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a … Continue reading What Is Quality Content From Google’s Point Of View
by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
by Christopher Jan Benitez March 16, 2016 Follow @christopherjanbMarch 16, 2016 Source: Pixabay They say that success leaves clues. Well, they are very wrong. Success leaves a huge signboard detailing what to do and not do to get the results you want. By following in the footpaths of those who’ve gone before you, you’ll save … Continue reading 7 Point Checklist All Successful eCommerce Sites Have Cleared
by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]
