Tag Archives: point

Corporate Social Responsibility and Millennials: Why Your Game Must Be On Point [Infographic]

by Nathan Roberson November 21, 2015 Follow @TheMrobotNovember 21, 2015 For Gen Xers and Baby Boomers, cause marketing seems like the most brilliant idea since sliced bread — and it is a great idea. But for the younger generation, say those born after 1988 — cause marketing has been on the scene since before they … Continue reading Corporate Social Responsibility and Millennials: Why Your Game Must Be On Point [Infographic]

Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales

Thomas KragelundOctober 27, 2015 November and December feature some of the biggest shopping days of the year for online retailers, concentrated particularly in the two to three weeks following the U.S. Thanksgiving holiday. Just take a quick look at how holiday revenue for brands broke down in 2014 in comparison to 2013, representing a 15% … Continue reading Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales

The 5 Point Guide to More Leads, Social Fans, and Sales With Coupon Pop

Ty RothsteinOctober 9, 2015 Finding the most effective strategy to increase sales is difficult for every business. As you read this, there are hundreds of thousands of sales teams and entrepreneurs around the world trying to find a better way to increase sales for their business. Fortunately, site overlays, or what is more commonly referred … Continue reading The 5 Point Guide to More Leads, Social Fans, and Sales With Coupon Pop

Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers

Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers