Tag Archives: Platform

20 questions to ask customer data platform vendors during the demo

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo →

How to Measure ROI of PIM Platform Implementation

Business Development

How to Measure ROI of PIM Platform Implementation Dietmar Rietsch / 27 Dec 2022 A survey conducted by the National Retail Federation found that eCommerce product returns accounted for about 8 percent of all sales by respondents. With that figure amounting to about $ 260 billion in lost sales in the United States alone that year, … Continue reading How to Measure ROI of PIM Platform Implementation →

Does your organization need a marketing automation platform?

Marketing Automation

The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don’t end there. Pamela Parker on January 11, 2023 Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most … Continue reading Does your organization need a marketing automation platform? →

Microsoft To Build Complete Omnichannel Retail Media Platform

Omni-Channel

Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform →

Nielsen announces first module for cross-screen audience measurement platform

Reports

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform →

Marin Reintroduces Company Platform, Announces Budget Optimizer

Budgeting

Marin Reintroduces Company Platform, Announces Budget Optimizer by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2022 Marin Software has made a transition during the past few years. Executives recently reintroduced the company’s platform as MarinOne, to provide marketers with one place from which they can manage services such as LinkedIn accounts, Google Ads, display ads … Continue reading Marin Reintroduces Company Platform, Announces Budget Optimizer →

4 easy ways to optimize data intake on your marketing automation platform

Marketing Automation

Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP. Constantine von Hoffman on December 12, 2022 Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from … Continue reading 4 easy ways to optimize data intake on your marketing automation platform →

Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform

Twitter Under Fire

By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform →

What’s happening to Twitter? Fears of a platform on the brink as offices shut down, chaos ensues

Twitter Under Fire

By Michael Grothaus November 18, 2022 If you’ve been on Twitter this morning, you’ve probably seen the trending hashtags #TwitterMigration, #RIPTwitter, and #TwitterIsOverParty. The overall gist of the people posting these hashtags seems to be a fear of Twitter’s imminent collapse. Here’s what to know about the event that is fueling that fear. What’s … Continue reading What’s happening to Twitter? Fears of a platform on the brink as offices shut down, chaos ensues →

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

Microsoft Advertisement

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform →