Peter Thiel’s Valar Ventures leads funding of Edmonton-based e-commerce conversion platform. Marketing Land on May 26, 2015 Granify, an e-commerce conversion platform based in Edmonton, Alberta, has announced a U.S. Series A funding round of $7 million. The funding is led by Valar Ventures, a New York-based venture firm co-founded by Peter Thiel. The company … Continue reading E-Commerce Platform Granify Lands $7 Million Series A Funding
Shelly KramerMay 18, 2015 It’s no secret, after the past few years of non-stop Facebook changes, that Mark Zuckerberg no longer wants his social network to just be the place where people share baby photos and BuzzFeed videos with their family and friends. It’s probably also a good bet that Facebook’s strategy isn’t focused on … Continue reading Facebook Messenger Platform: What You Need To Know
Melissa MegginsonMay 6, 2015 I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, … Continue reading Stop Treating Pinterest Like a Social Media Platform
KeriLynn EngelMay 4, 2015 Overwhelmed by the idea of social media marketing for your business? Maybe you feel stretched thin across all your social media accounts, or haven’t even gotten started yet because you’re frozen by “analysis paralysis.” When it comes to marketing your business, social media isn’t just fun and games. There’s content strategizing … Continue reading Which Social Media Platform Should Your Business Be On?
Bob HutchinsApril 8, 2015 Twitter’s knocking off the competition, one by one. Last week saw the release of Periscope. At the same time, Meerkat announced $ 14 million in investment funding. But, as the following chart shows, Periscope quickly rose to the top: Third day. pic.twitter.com/xnBd27zTvC — Dan Frommer (@fromedome) March 29, 2015 This week, … Continue reading Twitter Launches Curator – Curation Platform To Defeat Storify?
Tool helps authors customize content for specific audiences, provides real-time coaching as content is written. Marketing Land on April 1, 2015 Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It’s called Acrolinx Cloud Edition, … Continue reading Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise
The mobile search platform is adding a keyword-driven advertising program to break down the walls between users’ apps with relevant deep links. Ginny Marvin on March 24, 2015 Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little … Continue reading Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps
Anastasia LamotchkinaMarch 20, 2015 After all, e-Commerce accounts for several hundred billions of dollars in revenue each year in North America alone. E-Commerce is a great way to expand your customer base and multiply sales, but one FAQ when taking on a new e-Commerce project has always been: How do we know which platform is right … Continue reading A Guide to Choosing the Best e-Commerce Platform
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet
