Bob HutchinsApril 8, 2015 Twitter’s knocking off the competition, one by one. Last week saw the release of Periscope. At the same time, Meerkat announced $ 14 million in investment funding. But, as the following chart shows, Periscope quickly rose to the top: Third day. pic.twitter.com/xnBd27zTvC — Dan Frommer (@fromedome) March 29, 2015 This week, … Continue reading Twitter Launches Curator – Curation Platform To Defeat Storify?
Tool helps authors customize content for specific audiences, provides real-time coaching as content is written. Marketing Land on April 1, 2015 Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It’s called Acrolinx Cloud Edition, … Continue reading Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise
The mobile search platform is adding a keyword-driven advertising program to break down the walls between users’ apps with relevant deep links. Ginny Marvin on March 24, 2015 Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little … Continue reading Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps
Anastasia LamotchkinaMarch 20, 2015 After all, e-Commerce accounts for several hundred billions of dollars in revenue each year in North America alone. E-Commerce is a great way to expand your customer base and multiply sales, but one FAQ when taking on a new e-Commerce project has always been: How do we know which platform is right … Continue reading A Guide to Choosing the Best e-Commerce Platform
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet
Laurie Sullivan, (February 27, 2015) The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro and email-acquisition firm Opt-Intelligence have built a platform for IBM Silverpop clients that provides an opt-in feature targeting emails to consumers who interact with the brand, even … Continue reading Lead-Gen Platform From LazBro, Opt-Intelligence Aimed At IBM Silverpop Clients
Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. Amy Gesenhues on February 19, 2015 LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing solutions. The site has added a new B2B “Lead Accelerator” tool, … Continue reading LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
Zach HellerFebruary 11, 2015 Social media is an ever-growing, ever-expanding universe of people. They hang out in multiple places using multiple devices. Some people use just one network. Most use a combination of several, accessing each one for a specific reason. Instagram, Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, and on and on. So, as a … Continue reading Social Media Marketing: Choosing a Platform
Apeksha Harihar December 4, 2014 This ‘gram’ weighs in tonnes I am still amazed at the never fading brilliance of ‘seeing is believing’. Be it a fancy toy you wanted for your eighth birthday, the home theatre system your father desired or the sari your mother spotted in a collection book – we all want … Continue reading How Brands Can Use the Platform of Instagram and Optimize Their Marketing
