April 20, 2024 The TikTok ban misses the big picture: America’s social media literacy problem Americans’ sources of information have declined in quality, and the problem goes beyond any one social media platform. BY The Conversation The U.S. government moved closer to banning the video social media app TikTok after the House of Representatives attached the … Continue reading The TikTok ban misses the big picture: America’s social media literary problem
By Ashley Cooksley February 01, 2024 My first job out of college was working at Barry Diller’s CitySearch (which became Ticketmaster-CitySearch before it was folded into AOL). We had weekly awards called Quantum Leaps. I remember the rush and thrill I’d get for receiving these simple notes. One was for having a great attitude … Continue reading Why celebrating small wins is key when the big picture isn’t clear
Optimizing for MQLs, for example, can have big implications for downstream processes Steve Petersen on May 10, 2021 A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate. While the actual responsibility for conducting such a test is usually assigned to … Continue reading When testing, look at the big picture
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. Ryan Phelan on October 8, 2019 This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released. After … Continue reading Getting the big picture for the future of email
Janet Polyakov — May 29, 2019 — May 29, 2019 The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all … Continue reading Turn Your Data Points Into a Data Picture With Account Scorecard
Hassan Mansoor — March 5, 2019 Follow @Hassan_Mansoor1 — March 5, 2019 FirmBee / Pixabay Heard the phrase “a picture speaks louder than 1,000 words?” 65% of the population agree that looking at a picture communicates more than words can. Safe to say that if you’re not using pictures in your digital marketing mix, you’re … Continue reading Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy
James Potter — February 12, 2019 Follow @thelinkedinman — February 12, 2019 Whilst you can see your own picture when you look at your own profile not everyone else can necessarily. I’ve recently spotted quite a few profiles where you cannot see the photograph until you have connected to them, but with that comes a … Continue reading Has Your Picture Disappeared to Others on LinkedIn?
Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right
Personal Branding Blog — August 22, 2017 — August 22, 2017 Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you … Continue reading The Importance of Your Profile Picture for Your Career
Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture
