by Hansen Hunt July 29, 2016July 29, 2016 There are two web UX mapping situations you can be in: first, you have a brilliant idea and the passion to start a new business but haven’t done any sort of UX personas mapping yet. Second, you are established and have been operating your business for some … Continue reading 5 Steps to Start Web UX Personas Mapping
by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask
by Tor Goldfield April 11, 2016 Follow @SoutherlyCommsApril 11, 2016 It’s no secret that finding the right employees can be challenging, and the general consensus is that it’s getting tougher as the recovering economy presents jobseekers with increased opportunities. In the Chartered Institute of Personnel and Development (CIPD)’s Resourcing and Talent Planning 2015 survey, 82% … Continue reading 3 Reasons Why You Should Be Creating Candidate Personas
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
by Lara Berendt December 26, 2015December 26, 2015 What if you could be a fly on the wall in a customer’s weekly strategy meeting as she talks through objectives and roadblocks with her team? Or imagine tagging along to happy hour with a group of your prospects and hearing them vent about their pain points … Continue reading How to Use Social Listening to Inform Your Buyer Personas
Lucas JonesSeptember 24, 2015 We have become more demanding as consumers due to the amount of information and choices now available to us. As e-commerce continues to erode the concept of brand loyalty, marketers need to work even harder to stand out. Brands must adapt to stay competitive by collecting actionable data to build a more in-depth picture of visitors … Continue reading Using Personas To Connect With Your Buyers
Cindy LynesSeptember 22, 2015 The cornerstone of all successful B2B marketing strategies is to know your target buyer and know them well. B2B marketers invest a lot of time profiling their ideal customers so they can more fully align their messaging and programs to drive results. For many, developing detailed personas on their target buyers … Continue reading Amp Up Your Personas With Technology Intelligence
Triniti BurtonAugust 16, 2015 A couple months ago we kicked off our website redesign by taking a deep dive into our customer personas. We started this work last year and had some fairly defined personas in place, but a good marketing strategy is ever-evolving. There were a year’s worth of insights and customer feedback that … Continue reading 3 Practical Ways Buyer Personas Can Increase Customer Engagement
Kevin PageAugust 12, 2015 How to create your buyer personas, analyze and segment your contact database, and target your messaging to nurture and convert contacts.One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at … Continue reading Crafting Emails to Connect With Your Buyer Personas
Stacey RudolphJuly 10, 2015 If you were to build a business empire that serves your own interests—a business that solves your problems, how easier would that be? Developing products and designing effective marketing campaigns is much easier when you have a fictional character that models your customer, and when you happen to be the customer … Continue reading 10 Steps to Develop Buyer Personas for Your Business
