The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers. Chris Wood on September 19, 2023 AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally … Continue reading Movable Ink introduces Universal Data Activation for cross-channel personalization
Tag Archives: Personalization
How to do marketing personalization at scale
How Domino’s, DICK’S Sporting Goods and other brands are leveraging personalization software solutions — and getting results. Jenny Romanchuk on May 30, 2023 No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And … Continue reading How to do marketing personalization at scale
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization
North Star goals for category leaders: One-to-one, omnichannel personalization
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization
Website Personalization Required, But Retail Struggling To Make It Work
Website Personalization Required, But Retail Struggling To Make It Work by Laurie Sullivan @lauriesullivan, October 20, 2022 Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by unmet product expectations … Continue reading Website Personalization Required, But Retail Struggling To Make It Work
Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing
Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing by Steve Smith , Staff Writer @popeyesm, September 2, 2022 The pandemic lockdowns forced many traditional retailers to double down on ecommerce and omnichannel marketing…no, really, this time. In many ways, Walgreens was already there. The brand had in place a robust, well-personalized digital channel for their … Continue reading Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing
How bad data can spoil good personalization
Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. Kath Pay on August 31, 2022 In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good … Continue reading How bad data can spoil good personalization
Roku’s Vision Of Personalization And The Future Of First-Party Data
Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data
Equativ Makes ‘Strategic’ Investment In Video Personalization
Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization
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