Christian York — April 5, 2017 — April 5, 2017 There are many pieces of advice I’ve given to others when posed with questions such as: “How should I start a Client Success team at my business?” or “What should I look for when hiring my first CSM?”. Each piece of advice I give is … Continue reading Client Success 101: Building Strong, Personal Relationships
Personal Branding Blog — March 10, 2017 — March 10, 2017 Interacting on social networks with your community is one of the best ways to attract a loyal audience for your brand. If you want to increase your business opportunities then Pinterest will help you achieve just that. Would you like to attract more sales … Continue reading Drive More Traffic and Followers for Your Personal Brand with Pinterest
Amanda Clark — March 10, 2017 Follow @GrammarChicInc— March 10, 2017 LinkedIn provides many different tools for personal branding—and one that probably doesn’t get enough credit is Elevate. Maybe you’ve never even heard of it before. Elevate—which LinkedIn launched in 2015—is essentially a content curation platform, encouraging users to actively share industry-specific content through their … Continue reading Beyond Elevate: Building a Personal Brand on LinkedIn
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities. James Green on February 20, 2017 Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses … Continue reading Turn your email challenges into opportunities to get more personal
Paula Gomprecht — February 14, 2017 — February 14, 2017 As a woman, I have certain expectations for what a safe workplace should be, and most may not differ greatly from those of my male coworkers. I want to be confident that if I step away from my belongings, they will still be there when … Continue reading Great Expectations: A Personal Perspective on Safety and Security in the Era of Coworking
Personal Branding Blog — January 23, 2017 — January 23, 2017 Social media is now the driving force of customer acquisition for brands. This is where we now see feedback and sales taking place. Twitter is still at the top of the social networks for engagement, and there are several ways you can use to … Continue reading Build Your Personal Brand on Twitter
by P.J. Bednarski, Staff Writer @pjbtweet, December 28, 2016 I stopped at The Beer Man in Binghamton, NY a couple weeks ago. It has been there for 40 years, and today, unlike then, it has a huge selection of micro and foreign brews. I told a guy who worked there the owner must have … Continue reading In 2016, Video Got Really Personal
Katharina Cavano — December 7, 2016 — December 7, 2016 The holidays are upon us, our inboxes are filled with promotions, sales and plenty of deals, deals, deals! And our physical mailboxes? Well those are filled too, and once you sift through the mailers and catalogues, you’ll probably find a few holiday cards or even … Continue reading The Power of the Personal Update
Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
