Tag Archives: Performing

Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened

Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened

9 Tips For Better Performing Typography On A Landing Page

Elisa SilvermanMarch 9, 2015 Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, … Continue reading 9 Tips For Better Performing Typography On A Landing Page

Facebook Says Redesigned Right-Rail Ads Are Performing Better

Millward Brown eye-tracking test shows more people are noticing and reading the ads; Facebook reports advertisers are seeing higher conversion rates. Martin Beck on December 15, 2014   Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released … Continue reading Facebook Says Redesigned Right-Rail Ads Are Performing Better