by Sarah Clark June 29, 2016 Follow @b3netJune 29, 2016 In today’s world, most of you are well aware of the reach and influence of the internet. If you have a business, small or big, having a website is an absolute marketing must. A website is a highly effective marketing tool that can generate a … Continue reading Essential Elements To Boost Your Website Performance
Learn how to track the true performance of your content with meaningful data. Use deeper analytics to inform your strategy. We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is … Continue reading How to measure the true performance of your content
by Ryan Ayers June 22, 2016 Follow @TheBizTechGuruJune 22, 2016 Americans are working more than ever. While that shows that our workforce is dedicated and willing to put in a lot of effort for employers, this spike in workload comes at a cost: reduced productivity, health, wellness, and safety, all of which contribute to more … Continue reading 7 Ways Businesses Can Improve Their Workplace Performance $ Safety
A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more. Tamar Weinberg on June 17, 2016 at 4:26 pm A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be … Continue reading Twitter advertisers to get stats on video performance
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. Ian Bowden on June 16, 2016 Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search … Continue reading Common misconceptions when measuring SEO content performance
In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics. David Rodnitzky on May 31, 2016 “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more … Continue reading Efficiency and arbitrage: two strategies to own performance marketing
How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. Chris Liversidge on June 2, 2016 It’s an old trope of the Search Engine Optimization industry that … Continue reading True performance baselines & ROI for SEO without attribution modeling
by Mark Hammar May 30, 2016May 30, 2016 Even if you have only started to implement a Quality Management System (QMS), you will very likely have heard about Key Performance Indicators (KPIs) within the management system. This term is commonly used, and has been for many years, even though ISO 9001:2015 doesn’t actually use this … Continue reading How to Define Key Performance Indicators for a QMS Based on ISO 9001
by Beata Staszkow May 29, 2016May 29, 2016 For decades executive coaching has grown in popularity. It is now at a point where companies will hire a coach to improve the quality of leadership within the organisation. It has been realised that leaders need more qualities than good business acumen and technical knowledge. Executive coaches … Continue reading 4 Ways Executive Leadership Development Coaching Improves Your Performance
by Paul Keijzer May 24, 2016 Follow @Paul_KeijzerMay 24, 2016 Performance Management as a process dates back to over 60 years when the need to evaluate employee output was recognized. Since then, how we evaluate performance may have evolved, but the process still widely remains to be dependent on paper. As an HR leader you’re … Continue reading How to Make Performance Management Less of a Burden
