Tag Archives: Performance

Let’s discuss performance monitoring and optimization with AI

Performance Management

We discussed AI-powered performance monitoring and optimization at the MarTech Conference. Here’s a recap. MarTechBot on November 12, 2025   In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s why AI is stepping in … Continue reading Let’s discuss performance monitoring and optimization with AI →

MMA’s Brand As Performance Framework Should Give Marketers Relief

Branding Engagement

MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion.  The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief →

How to measure your CreativeOps maturity to unlock performance

Creativity And Productivity

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025       Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance →

Albertsons Can Fuel Performance With Travel Loyalty Program

Travel Planning

Albertsons Can Fuel Performance With Travel Loyalty Program by Laurie Sullivan , Staff Writer, September 24, 2025 Albertsons Companies and its Media Collective retail ad network rolled out an innovative program this week. The company launched a grocery cashback rewards program that allows consumers to use points to book travel. It links to a travel … Continue reading Albertsons Can Fuel Performance With Travel Loyalty Program →

What Albertsons Media Collective Means For Performance

Performance Management

What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance →

How customer analytics closes the gaps in performance measurement

Customer Analytics

Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. Lauren Mraz on August 29, 2025       Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable … Continue reading How customer analytics closes the gaps in performance measurement →

Programmatic Intent, Performance Data Doubled Organic’s Value

Programmatic Campaigns

Programmatic Intent, Performance Data Doubled Organic’s Value by Laurie Sullivan , Staff Writer, August 27, 2025 A European travel app increased conversions 25.8% by running ads programmatically on the open web, despite reports that Google and Meta Platforms seemingly receive more than half of performance marketing budgets. Even after a year of running the campaign … Continue reading Programmatic Intent, Performance Data Doubled Organic’s Value →

Top ways to use Zapier MCP server and LLMs to boost marketing performance

AI Tools

Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025      Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance →

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