Tag Archives: Performance

How to measure your CreativeOps maturity to unlock performance

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025 Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance →

Albertsons Can Fuel Performance With Travel Loyalty Program

Travel Planning

Albertsons Can Fuel Performance With Travel Loyalty Program by Laurie Sullivan , Staff Writer, September 24, 2025 Albertsons Companies and its Media Collective retail ad network rolled out an innovative program this week. The company launched a grocery cashback rewards program that allows consumers to use points to book travel. It links to a travel … Continue reading Albertsons Can Fuel Performance With Travel Loyalty Program →

What Albertsons Media Collective Means For Performance

Performance Management

What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance →

How customer analytics closes the gaps in performance measurement

Customer Analytics

Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. Lauren Mraz on August 29, 2025 Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable … Continue reading How customer analytics closes the gaps in performance measurement →

Programmatic Intent, Performance Data Doubled Organic’s Value

Programmatic Campaigns

Programmatic Intent, Performance Data Doubled Organic’s Value by Laurie Sullivan , Staff Writer, August 27, 2025 A European travel app increased conversions 25.8% by running ads programmatically on the open web, despite reports that Google and Meta Platforms seemingly receive more than half of performance marketing budgets. Even after a year of running the campaign … Continue reading Programmatic Intent, Performance Data Doubled Organic’s Value →

Top ways to use Zapier MCP server and LLMs to boost marketing performance

AI Tools

Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance →

Why a healthy site is central to AI search performance by Semrush Enterprise

AI Search

AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems. Semrush Enterprise on August 21, 2025 The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best … Continue reading Why a healthy site is central to AI search performance by Semrush Enterprise →

Google Ads Performance Max Gains Controls, Reports, Creative insights

Google Advertisement

Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights →

GAI Revenue And Performance Modeled By New Street Research

Research and Development

GAI Revenue And Performance Modeled By New Street Research by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2025 How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? This question has become part of a foundation across the industry. “By the end of the decade, we expect over … Continue reading GAI Revenue And Performance Modeled By New Street Research →

Dos Equis Connects To Music, Performance, Hispanic Culture

Music Industry

Dos Equis Connects To Music, Performance, Hispanic Culture by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2025 My granddaughter at age five would dance through the house singing the lyrics to Santana’s and Maná’s song “Corazón Espinado.” The words are in Spanish, so she didn’t know they meant longing, pain and despair associated with the … Continue reading Dos Equis Connects To Music, Performance, Hispanic Culture →