Tag Archives: Perform

Which Native Ad Units Perform Best

Which Native Ad Units Perform Best by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2018 Design the ad unit to make it look as if it’s part of the page — that’s the way native advertising works. The biggest challenge these days is deciding which native ad format will generate the most return on investment … Continue reading Which Native Ad Units Perform Best →

Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%

Virtual Reality Marketing

Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300% by Chuck Martin , February 28, 2018 A new study shows that 360-degree virtual reality ads perform significantly better than traditional ads. Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, … Continue reading Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300% →

Making your content perform beyond just SEO

Content Marketing

Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Janet Driscoll Miller on July 8, 2016 Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic … Continue reading Making your content perform beyond just SEO →

How to Perform Your First SEO Audit: Indexing Overview

SEO Audit

by Kasia Perzyńska July 5, 2016July 5, 2016 Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come … Continue reading How to Perform Your First SEO Audit: Indexing Overview →

How to Perform Your First SEO Audit: Content Overview

SEO Audit

by Kasia Perzyńska June 14, 2016June 14, 2016 So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate … Continue reading How to Perform Your First SEO Audit: Content Overview →

3 Simple Steps You Should Take to Perform Effective Off-Site SEO

SEO Audit

by Ray Wang March 5, 2016 Follow @SmarttCanadaMarch 5, 2016 As mentioned in my previous article, search engine optimization (SEO) refers to the process of increasing the visibility or ranking of a website on Google search results. To improve your search ranking, there are three major factors to consider: Technical structure (20%). Technical structure includes … Continue reading 3 Simple Steps You Should Take to Perform Effective Off-Site SEO →

Email Marketing Campaigns With Coupons Always Perform Well!

Email Marketing

by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well! →

Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days

Web Optimization Guidelines

Comm100August 31, 2015 Live chat can help your company save on support costs in so many ways that it’s hard to count them all. While low implementation and usage costs and lower phone bills are certainly good reasons to use live chat, the efficiency of live chat is what will help your company save the … Continue reading Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days →

Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History (DD)

Marketing Guide

There’s “still time” to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today’s environment. Tom Sather on April 29, 2015 A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual … Continue reading Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History (DD) →