by Jacob Shriar Follow @jacobshriarSeptember 27, 2016 If you’re looking to fill a role as a recruiter, what does the perfect candidate look like? With the majority of candidates being passive, how do you know exactly where to find them? Once you find them, how do you know what to say to them? Which perks … Continue reading Building The Perfect Candidate Persona
by Chris Gillespie Follow @cgillespie317September 22, 2016 Writing perfect blog posts is like baking sourdough bread (if you follow our meaning) Real writing, just like real baking, is a learned skill. People typically avoid both for a lack of understanding but that’s also what makes being good at one so unbelievably valuable. In particular, writing … Continue reading The Amazing 6-Step Recipe to Help You Bake Perfect Blog Posts
by Rachel CunninghamSeptember 9, 2016 Guest blogging typically comes up amongst SEO specialists and content marketers when talking about earning high-quality backlinks to a website. However, guest blogging is so much more than just a reputable backlink from a relevant website. A guest blog outreach strategy is an essential part of a successful content marketing … Continue reading Craft the Perfect Guest Blog Pitch
by Louis Foong Follow @thealeagroupAugust 24, 2016 Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out of creating content … Continue reading How to Create the Perfect Social Media Posts – Part 1
by Neil Wood-Mitchell Follow @ThreeMotionUKAugust 22, 2016 The Art of Video Marketing – Part II In part I (Why Most YouTube Videos Suck) we looked at why the majority of YouTube videos fail to generate views; instead languishing with little or no interest. Thankfully YouTube is just one of a myriad of platforms and channels … Continue reading Creating the Perfect Video Marketing Storm
by Warren Knight Follow @warrenknightAugust 5, 2016 DID YOU KNOW: 80% OF ONLINE READERS DON’T ACTUALLY MAKE IT PAST THE HEADLINE OF A BLOG? Understanding how to write the perfect headline for a blog is crucial. If 80% of your readers lose interest after reading your headline, imagine the amount of traffic, engagement and sales … Continue reading How To Write The Perfect Headline For A Blog
by Lacy Boggs Follow @blogspiration42August 5, 2016 Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold? If so, I have bad news … Continue reading The Hero’s Framework for Perfect Product Launches
Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want. Amy Bishop on July 28, 2016 I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty … Continue reading Perfect your agency pitch: tips from an in-house marketer
By Teena Thach July 15th, 2016 When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks. Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. It can take months to see a return in terms … Continue reading Social Outreach: The Perfect Complement To Search Marketing
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. Marcus Miller on July 11, 2016 We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is … Continue reading The perfect local SEO landing page
