Amanda NelsonAugust 31, 2015 We often decide what we’re going to do with our lives amidst the wild and crazy college years. Somewhere between sophomore and junior year, when I was growing into my own body and mind, I found marketing to be my passion, however, that was far from my starting point. At three … Continue reading How to Navigate the Path to Your Dream Job
Looking for premium programmatic success? Columnist Melody Gambino outlines the steps brands and publishers need to take to create an engaging premium programmatic environment. Melody Gambino on August 21, 2015 Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models to the dawning … Continue reading The Golden Path To Programmatic Premium
The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015 Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
Jonathan YefetJuly 8, 2015 Email marketing is not dead, and we promise you that it won’t be dying anytime soon. In fact, consumers love receiving email marketing messages – we’re not just saying that – it’s been proven… A new study by the folks at Return Path looked into data frequency and optimization. It took … Continue reading Return Path Study Reveals Recipient Patience for Email
Elinor StutzApril 4, 2015 Beginning a new business is one of the most intimidating adventures of a lifetime, particularly when you suddenly realize that you are solely dependent upon yourself. Fear enters the picture, and promptly invites panic to join in. But it doesn’t have to be like that. In fact, the experience can … Continue reading How To Recognize You Are On The Right Path
by Amanda Hinkle, Oct 23, 2014 Ready or not, here it comes. A wave of marketing that has been growing for years — contextual marketing — will reach new heights in 2015. If your organization does not have the ability to capture and leverage a significant amount of data for personalizing and “right-timing” your … Continue reading In 2015, Automation Technologies Will Ease Path To Contextual
Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement
The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost online purchasing rates, it is no longer just about SEO and getting them to your website, although that is still a factor. You must consider … Continue reading How to Plan Consumer Path to Boost Purchase Rates
