Elinor StutzApril 4, 2015 Beginning a new business is one of the most intimidating adventures of a lifetime, particularly when you suddenly realize that you are solely dependent upon yourself. Fear enters the picture, and promptly invites panic to join in. But it doesn’t have to be like that. In fact, the experience can … Continue reading How To Recognize You Are On The Right Path
by Amanda Hinkle, Oct 23, 2014 Ready or not, here it comes. A wave of marketing that has been growing for years — contextual marketing — will reach new heights in 2015. If your organization does not have the ability to capture and leverage a significant amount of data for personalizing and “right-timing” your … Continue reading In 2015, Automation Technologies Will Ease Path To Contextual
Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement
The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost online purchasing rates, it is no longer just about SEO and getting them to your website, although that is still a factor. You must consider … Continue reading How to Plan Consumer Path to Boost Purchase Rates
