Washington judge clears path for injunction against Kalshi over prediction markets Suswati Basu A Washington judge has ruled that prediction market operator Kalshi likely violated the state’s gambling and consumer protection laws, paving the way for a preliminary injunction that could require the company to stop offering its event-based contracts to Washington residents … Continue reading Washington judge clears path for injunction against Kalshi over prediction markets
SEO’s history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most. By Mike Maynard Published on June 23, 2026 Today, the fight to get your brand mentioned in AI answers — a process called generative engine optimization (GEO) — should be one of the highest … Continue reading GEO is following the same path as early SEO
Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. By David Johnson February 17, 2026 Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth … Continue reading The path to purchase just got dramatically shorter
September 20, 2025 Big Tech’s old revenue playbook is dead. Shared value is the only path forward Stop extracting value from your users and start partnering with them.
Google: AI Kills SEO On Path To Artificial Superintelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2024 Artificial intelligence (AI) will replace the need for search engine optimization (SEO) in 2025. Wait, what? Not entirely, so let me explain. No one from Google definitively said AI would replace SEO, but it makes sense after … Continue reading Google: AI Kills SEO On Path To Artificial Superintelligence
Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024 As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. Jaimon Hancock on December 18, 2024 The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights … Continue reading The AI-powered path to smarter marketing
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
OpenAI’s Path Toward App Store, Ad Monetization by Laurie Sullivan , Staff Writer @lauriesullivan, November 7, 2023 Apple, Google, and Microsoft have new competition in the app space, which could open new advertising options for brands. OpenAI’s first developer conference debuted tools that allow anyone to create a custom chatbot with no coding experience needed — … Continue reading OpenAI’s Path Toward App Store, Ad Monetization
SMBs Path to Digitization: How Can Technology Solutions Providers Help? Byron Fernandez / Sep 8, 2023 The benefits of digitalizing are significant for businesses. But did you know that only close to half of the Association of Southeast Asian Nations (ASEAN) small to medium-sized businesses (SMBs), estimated to be about 70 million, have digitalized … Continue reading SMBs Path to Digitization: How Can Technology Solutions Providers Help?
