Tag Archives: Path

Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Gupta found his engineering background gave him the perspective to shake up the rules of marketing. Amy Gesenhues on April 5, 2019 at 6:14 pm SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired … Continue reading Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Quickstart: The 3-Step Path to Creating Customer Avatars

Faye Ferris — June 11, 2018 Follow @YouAreYourBoss — June 11, 2018 With the world turning into a virtual global village, businesses of all shapes and sizes are actively looking for ways to engage and connect with their target audience, online and offline. What differentiates successful businesses that click with their audience from those that … Continue reading Quickstart: The 3-Step Path to Creating Customer Avatars

4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!

By Srinivas Krishnaswamy January 19th, 2018 It’s been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn’t afford to spend money on social media platforms. That’s not all. With no … Continue reading 4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!

Return Path Upgrades Email Intelligence Tool With Search Feature

Return Path Upgrades Email Intelligence Tool With Search Feature by Jess Nelson , October 25, 2017 Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email marketing messages. The new “Browse Campaigns” feature adds a search tool to Inbox Insights, and … Continue reading Return Path Upgrades Email Intelligence Tool With Search Feature

For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market

Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way. Amy Gesenhues on June 19, 2017     Fifteen years ago, Andrea Sullivan joined Interbrand as part of its client services division in New York City. During her tenure, she has worked in a variety of roles for … Continue reading For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market

Email Deliverability: The Path to Your Subscriber’s Inbox [Infographic]

Louis Foong — November 2, 2016 Follow @thealeagroup— November 2, 2016 What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click … Continue reading Email Deliverability: The Path to Your Subscriber’s Inbox [Infographic]