Polymarket becomes official partner of New York Rangers Sophie Atkinson Suswati Basu The prediction market company, Polymarket, will now be integrated during New York Rangers games at Madison Square Garden, following the announcement of a brand-new partnership. In the shared news, it’s been confirmed that Polymarket has become the Official Prediction Market … Continue reading Polymarket becomes official partner of New York Rangers
April 21, 2025 There’s a better way for companies to partner with startups BY Tom Ferguson How do big companies evolve? How do they learn to do something new? These are questions that have taken up untold pages of books, magazines, and journal articles. As a venture capitalist (VC) in water, I’ve seen firsthand that most … Continue reading There’s a better way for companies to partner with startups
August 06, 2024 This new journaling app is a surprisingly thoughtful writing partner Rosebud is an AI-powered journal that asks questions, carries a conversation, and helps you work through your problems. BY Grace Snelling For those who make journaling a habit, it’s common to imagine the book itself as a listener—hence the classic refrain “Dear Diary.” … Continue reading This new journaling app is a surprisingly thoughtful writing partner
Google Makes Wix Its First Gemini For Workspace Partner by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2024 Generative artificial intelligence (GAI) has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased investment in AI. Wix, which provides a software as a service … Continue reading Google Makes Wix Its First Gemini For Workspace Partner
April 24, 2024 TikTok ban: How stocks for social media rivals Meta and Snap—and partner Oracle—fared on the news Surprise: Despite the ByteDance app’s bad day, its competitors aren’t rallying like you might expect. BY Clint Rainey On Wednesday, President Joe Biden signed the TikTok ban into law, finally giving owner ByteDance its Choose Your Own … Continue reading TikTok ban: How stocks for social media rivals Meta and Snap—and partner Oracle—fared on the news
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
The NWSL’s Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot. Constantine von Hoffman on November 27, 2023 Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have … Continue reading How HubSpot found the right sports sponsorship partner
GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters
