By Robert Brady March 30th, 2016 As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as well as gold mines that need more emphasis. Next you … Continue reading How To Test & Optimize PPC Ad Campaigns (Part Two)
By Heba Hosny March 28th, 2016 “If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar.” – Heba Hosny In the previous article in the “Influencer Marketing 101” series, I detailed how to identify and … Continue reading Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Lori Weiman on March 24, 2016 Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing … Continue reading Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. Lori Weiman on March 11, 2016 Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine … Continue reading Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that. Trond Lyngbø on March 11, 2016 The first part of this article series on SEO in omni-channel marketing explained how search engines … Continue reading The importance of SEO in omni-channel marketing, part 2
by Samantha Rivero March 9, 2016March 9, 2016 As a marketer, I know that trade shows and conferences are often central to getting in front of prospects in the area (and beyond!), as well as being a great way to connect with consumers on a deeper, more personal level. Having great content to share with … Continue reading Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy
by Dale Keipert March 6, 2016 Follow @360InteractiveMarch 6, 2016 Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO). We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan. There are 4 main parts … Continue reading You’re Probably Worrying About The Wrong Thing – Part 2
Lori Weiman on February 23, 2016 Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you all caught up. In Part 1, we reviewed how gains … Continue reading Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
by JT Thibeault March 3, 2016 Follow @_jasonthibeaultMarch 3, 2016 Last week, we explored the four basic ways to monetize your video and how they can be combined to generate revenue. According to a recent survey, more than 83 percent of consumers watch on-demand video which gives content owners a huge potential revenue stream, if … Continue reading The Ins-And-Outs of Monetizing Online Video – Part Two
by Claude Harrington February 28, 2016February 28, 2016 In Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving forward–you need to persuade your fellow stakeholders that this is the way to go. … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)
