Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that. Trond Lyngbø on March 11, 2016 The first part of this article series on SEO in omni-channel marketing explained how search engines … Continue reading The importance of SEO in omni-channel marketing, part 2
by Samantha Rivero March 9, 2016March 9, 2016 As a marketer, I know that trade shows and conferences are often central to getting in front of prospects in the area (and beyond!), as well as being a great way to connect with consumers on a deeper, more personal level. Having great content to share with … Continue reading Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy
by Dale Keipert March 6, 2016 Follow @360InteractiveMarch 6, 2016 Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO). We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan. There are 4 main parts … Continue reading You’re Probably Worrying About The Wrong Thing – Part 2
Lori Weiman on February 23, 2016 Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you all caught up. In Part 1, we reviewed how gains … Continue reading Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
by JT Thibeault March 3, 2016 Follow @_jasonthibeaultMarch 3, 2016 Last week, we explored the four basic ways to monetize your video and how they can be combined to generate revenue. According to a recent survey, more than 83 percent of consumers watch on-demand video which gives content owners a huge potential revenue stream, if … Continue reading The Ins-And-Outs of Monetizing Online Video – Part Two
by Claude Harrington February 28, 2016February 28, 2016 In Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving forward–you need to persuade your fellow stakeholders that this is the way to go. … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)
by Claude Harrington February 23, 2016February 23, 2016 Okay, so you’re convinced that your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of video marketing and realize that it’s time for your company harness the power. This is all great news. But here’s what isn’t such great news: … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)
In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience. Daniel Faggella on February 22, 2016 In my last article in this series, we covered a lot of ground on what inbound marketing … Continue reading Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers
by JT Thibeault February 21, 2016 Follow @_jasonthibeaultFebruary 21, 2016 Consumer demand for video content is on the rise. As Cisco revealed in their Visual Networking Index report, 55 percent of mobile traffic in 2014 was video and it’s projected to grow to 80% by 2019. That means a lot of people are watching content … Continue reading The Ins-and-Outs of Monetizing Online Video – Part One
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Lori Weiman on February 11, 2016 Brand Bidding & PPC Optimization: How We Go Here (Part 1 of 8) Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s … Continue reading Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
