by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1)
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy . Tamar Weinberg on September 12, 2016 Giving your site visitors the option to chat with a sales representative is a key driver in … Continue reading Why sales chat needs to be part of your multi-channel strategy
In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations. Lori Weiman on September 1, 2016 Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated … Continue reading How to manage ad partners in regulated industries: Pharma (part 5 of 5)
by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition
by Danielle Foley Follow @FoleyMarketingAugust 23, 2016 1. Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) 2. Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends There are many factors that contribute to the success of a retail … Continue reading Small Business Retail Strategies for Success (Part 3): Marketing & Promotions
by Louis Foong Follow @thealeagroupAugust 24, 2016 Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out of creating content … Continue reading How to Create the Perfect Social Media Posts – Part 1
August 2, 2016 This past February, I presented a case study of a company’s relationship with a nonprofit around employee volunteer engagement. A quick recap: A well-meaning company wanted to do a group volunteer activity with a nonprofit they financially supported The nonprofit didn’t have a readily structured and meaningful group volunteer project for the … Continue reading Making Employee Volunteers Matter: Part II
