Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1
Tracey Wallace — February 10, 2017 Follow @tracewall— February 10, 2017 Your site looks great. You’re driving traffic and you’re getting sales. But a 2% conversion rate isn’t enough. Sure, that is industry benchmark, but you know there are techniques and strategies out there to boost that number and drive more revenue. What’s the secret? … Continue reading Ecommerce Call-to-Actions for Every Part of Your Funnel
Don Purdum — January 15, 2017 Follow @donpurdum— January 15, 2017 How would you like to learn about the most effective ways to increase your website traffic? Have you been trying various methods to get website traffic, and are not seeing the results you hope for or expected? You are in luck! We are detailing … Continue reading 21 Insanely Effective Ways To Increase Website Traffic! [Part I]
James Potter — December 22, 2016 Follow @thelinkedinman— December 22, 2016 In our previous blog in this series (found here) we looked at how relevant LinkedIn is to you by demonstrating that there are sufficient people on LinkedIn who could make great clients. Now LinkedIn isn’t just all about sales, it works on many other … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? (Part 3 of 3) Time to Get Serious?
Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner. David Rodnitzky on December 13, 2016 So you’ve sold your agency — congrats! Now you … Continue reading Selling your agency, Part 5: The transition
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. Conrad Saam on December 8, 2016 “Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the … Continue reading More content, less traffic: part I
Ashley Irving — December 7, 2016 Follow @ashleyidesign— December 7, 2016 A home is one of the most important human needs – along with food and clothing. Home is what keeps our family warm, safe and secure. Knowing that at the end of the day that you’ve got a nice place to stay that you … Continue reading Who Should Be A Part Of Your Website Redesign Team?
