In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the ‘dashboards of your martech stack to bring martech enablement insights to your team. Peter Ladka on September 19, 2017 Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive … Continue reading Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack. Peter Ladka on September 14, 2017 Welcome to Part 6 of: “A Nine Part Practical Guide to Martech … Continue reading Martech enablement series: Part 6 — Building the car
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6
Mindi Rosser — September 13, 2017 Follow @MindiRRosser — September 13, 2017 In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE I’ve noticed that I enjoy engaging more on Slack … Continue reading Should Businesses Use LinkedIn Groups or Slack for Prospecting? Part 2
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team. Peter Ladka on September 6, 2017 Welcome to Part 5 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, … Continue reading Martech enablement series: Part 5 — The team strategy
Alan Hart — September 2, 2017 — September 2, 2017 In the first installment of this article, I wrote: If every iteration of the budget requires many hours or even days of work to recompile the budget and its derived forecasted reports and financial statements, you are not practicing Lean Budgeting! Here’s why: If your … Continue reading Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Brett Middleton on September 1, 2017 Previously, we discussed how to find good PPC candidates for your particular company, but now it’s … Continue reading Evaluating PPC talent, part 2: The test
Karen Repoli — August 30, 2017 Follow @karenrepoli — August 30, 2017 kaboompics / Pixabay Part – 1, Part – 2, Part – 3 I’m continuing my series “Reviving Your Old Blog Posts.” In this edition, we’ll be talking about how to monetize your content. Links to the previous steps are at the end of … Continue reading Reviving Your Old Blog Posts (Part 4) – It’s Time to Monetize
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement. Peter Ladka on August 29, 2017 Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of … Continue reading Martech enablement series: Part 4 — Building the team
