In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Brett Middleton on September 1, 2017 Previously, we discussed how to find good PPC candidates for your particular company, but now it’s … Continue reading Evaluating PPC talent, part 2: The test
Karen Repoli — August 30, 2017 Follow @karenrepoli — August 30, 2017 kaboompics / Pixabay Part – 1, Part – 2, Part – 3 I’m continuing my series “Reviving Your Old Blog Posts.” In this edition, we’ll be talking about how to monetize your content. Links to the previous steps are at the end of … Continue reading Reviving Your Old Blog Posts (Part 4) – It’s Time to Monetize
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement. Peter Ladka on August 29, 2017 Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of … Continue reading Martech enablement series: Part 4 — Building the team
Karen Repoli — August 26, 2017 Follow @karenrepoli — August 26, 2017 Today, I’m continuing my series about reviving your old blog posts. In the first two steps, we took a look at your stats and chose the five most popular with your audience to revive. Now, it is time to work on those posts … Continue reading Reviving Your Old Blog Posts (Part 3) – Update Your Content
In his third piece in a 9-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race. Peter Ladka on August 22, 2017 Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part … Continue reading Martech enablement series: Part 3 — Assembling your team members
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
Karen Repoli — August 22, 2017 Follow @karenrepoli — August 22, 2017 Today, I’m continuing my series about reviving your old blog posts. If you missed the introduction, read it here. Before we dive into step one, I’d like to share a quote from an expert thought leader, Neil Patel. So let’s dive into the … Continue reading Reviving Your Old Blog Posts (Part 2)
Mindi Rosser — August 18, 2017 Follow @MindiRRosser — August 18, 2017 If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the … Continue reading Should Businesses Use LinkedIn Groups or Slack For Prospecting? Part 1
Beth Corby — August 1, 2017 — August 1, 2017 As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral experiences create their own moments. That’s perhaps an obvious proposition. And when applied to the overall structure of the program, … Continue reading Essential Referral Emails: Part 4 – The Friend Reminder Email
