Jason Davis — October 12, 2017 Follow @weareelement502 — October 12, 2017 lukasbieri / Pixabay Emotionally Purposed Designs can drive users into either loving or hating a product. These designs can also make their users feel more comfortable with their decision. Design and emotion sometimes go hand in hand. Which is why seasoned designers are … Continue reading UX Design – Part 3 – Emotionally Purposed Design
Shauna Ward — October 17, 2017 Follow @wardshn — October 17, 2017 When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies … Continue reading Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)
Jason Davis — September 20, 2017 Follow @weareelement502 September 20, 2017 Some things occur in a room that create an atmosphere so thick, you could cut through it with a knife. When you place designers and data marketers in a room, such things happen. Finding a balance is crucial when doing data based design. Designer Douglas … Continue reading UX Design – Part 2 – Data Based Design
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017 When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Peter Ladka on October 5, 2017 Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This … Continue reading Martech enablement series: Part 9 — Bringing it all together!
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend. Scott Rayden on September 28, 2017 If I were writing this post even a year ago, I’d (still) be focusing on the mobile experience. Even … Continue reading CMO audit series, Part 5: The rise of digital assistants
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity. Peter Ladka on September 26, 2017 Welcome to Part 8 of: “A Nine Part Practical Guide to Martech Enablement.” This is a … Continue reading Martech enablement series: Part 8 — Executing martech enablement
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017 A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1
Jason Davis — September 20, 2017 Follow @weareelement502 — September 20, 2017 Does your design team concern themselves about evoking positive emotion for the customer? Do they go beyond customer expectations in delivering awesome experiences? if they do, then those people will want to tell the world about you. If they design for themselves, then … Continue reading UX Design – Part 1 Design For Delight
