Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
Jeanette Nyden — June 18, 2018 Follow @JeanetteNyden — June 18, 2018 Part 1: Opportunism: The Other Side of Trust Social Norms To Do Business By Reciprocity obligates business people to make fair and balanced exchanges. If one company accepts a business risk, the other must be prepared to do the same. If one company … Continue reading Opportunism: The Other Side of Trust (Part 2)
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure?
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared Robin Kurzer on May 23, 2018 In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, … Continue reading The story of data, Part 3: Who owns it?
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization Robin Kurzer on May 15, 2018 Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in … Continue reading The story of data, Part 2: Where are we now?
Consumer data has been collected since the beginning of commerce. What happened to make it so valuable? Robin Kurzer on May 8, 2018 We field stories every day about data. From new data platforms to deeper levels of insight fueled by artificial intelligence to the inevitable privacy breaches, data is in the forefront of martech … Continue reading The story of data: How did we get here?
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. Stephan Spencer on May 4, 2018 In Part One of our three-part series, we learned what bots are … Continue reading The ultimate guide to bot herding and spider wrangling — Part Two
Devin Pallone — April 26, 2018 — April 26, 2018 Congratulations on setting up a business blog! Take a well-deserved moment to pat yourself on the back for a job well done. Then, settle in to begin the next phase – learning how to maintain a blog that will drive traffic to your website, generate … Continue reading I Set Up a Business Blog – Now What? Part 1: Generating Ideas
Paul Keijzer — April 25, 2018 Follow @Paul_Keijzer — April 25, 2018 rawpixel / Pixabay Does being a leader mean you have to be an extrovert? Well, think about it. Being an extrovert means you’re outgoing, expressive, sociable and friendly. Hence, being an extrovert would mean you’re naturally able to mingle with people, make new … Continue reading Why Networking is an Essential Part of Growing Exponentially
Eugene Bekker — March 26, 2018 Follow @EZShield — March 26, 2018 Part 2: Secure websites on a small business budget The Small Biz Conundrum: Staying Current Online There’s nothing wrong with taking a proactive approach to cutting costs where you can within your business. But even with your small business budget, cutting costs around … Continue reading Secure Websites on a Small Business Budget
