Tag Archives: Part

As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit

Stephanie McGuinn — July 2, 2018 Follow @PIMidlantic — July 2, 2018 Yes, you read that right; once every year, Amazon offers to pay full-time associates at its fulfillment centers up to $ 5,000 to quit. As an employee retention strategy, that sounds counterintuitive, if not outright batty, particularly considering how expensive it is to … Continue reading As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit →

The story of data, Part 5: Where are we going?

Data Management

With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going? →

Message Volume Trends Across Private and Public Channels – Part I

Marketing Automation

Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I →

Martech + Ad tech, Part 1: The tools to transform insight into action

Call To Action

Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action →

Opportunism: The Other Side of Trust (Part 2)

Opportunity Management

Jeanette Nyden — June 18, 2018 Follow @JeanetteNyden — June 18, 2018 Part 1: Opportunism: The Other Side of Trust Social Norms To Do Business By Reciprocity obligates business people to make fair and balanced exchanges. If one company accepts a business risk, the other must be prepared to do the same. If one company … Continue reading Opportunism: The Other Side of Trust (Part 2) →

The story of data, Part 4: Will it ever be truly secure?

Data Management

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure? →

The story of data, Part 3: Who owns it?

Data Management

Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared Robin Kurzer on May 23, 2018 In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, … Continue reading The story of data, Part 3: Who owns it? →

The story of data, Part 2: Where are we now?

Data Management

Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization Robin Kurzer on May 15, 2018 Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in … Continue reading The story of data, Part 2: Where are we now? →

The story of data: How did we get here?

Data Management

Consumer data has been collected since the beginning of commerce. What happened to make it so valuable? Robin Kurzer on May 8, 2018 We field stories every day about data. From new data platforms to deeper levels of insight fueled by artificial intelligence to the inevitable privacy breaches, data is in the forefront of martech … Continue reading The story of data: How did we get here? →

The ultimate guide to bot herding and spider wrangling — Part Two

Chatbots

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. Stephan Spencer on May 4, 2018 In Part One of our three-part series, we learned what bots are … Continue reading The ultimate guide to bot herding and spider wrangling — Part Two →