Robin Maylone November 22, 2021 If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical … Continue reading 3 Crucial Pages to Include on Your B2B Website
Dave Kosmayer November 19, 2021 So… What is a landing page? A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the website’s home page. The main difference is all in the focus of that page. Your landing page should always be the … Continue reading Landing Pages 101: Improve Your Conversions With These 5 Tips
Dave Colgate September 24, 2021 All the essentials of mobile SEO covered in one step-by-step guide, from mobile-friendly code and navigation to Core Web Vitals and mobile-friendly testing. If you want to appear in mobile searches, make sure you tick them all off. According to data from Statcounter, mobile accounts for 56.94% of all traffic … Continue reading Mobile SEO checklist: 19 Steps For Optimizing Mobile Pages
Thomas Griffin July 30, 2021 Every point of interaction with your audience is an opportunity to build your relationship with them. And this is true even when they click on a broken link and land on your 404 pages. An example of a 404 error on the Microsoft website A 404 error is when a … Continue reading 7 Ways to Optimize Your 404 Pages
Jared Atchison July 21, 2021 Landing pages are one of the most critical assets on your website. Their primary purpose is to turn your website visitors into qualified leads and sales. Knowing how to create stunning landing pages that convert will help you turn prospects into paying customers and get ahead of your competitors. So … Continue reading 3 Easy Ways to Create Stunning Landing Pages
Sally Newman July 1, 2021 With organic search, purchase intent is always higher when users are looking for specific services. So, while it’s important to have your homepage ranking at the top of the SERPs, you will almost certainly generate more business by increasing the visibility of your service pages for relevant queries. In this … Continue reading How to Increase the Visibility of Your Service Pages
Desiree Johnson June 16, 2021 A successful landing page is one of the foundations of a successful online business. Without it, you can’t turn website visitors into paying customers. And without enough customers, you can’t earn enough revenue to keep your business afloat, let alone thriving. Yet, with all its importance, not every entrepreneur and … Continue reading How to Build Landing Pages That Convert
Justin Wong April 15, 2021 When you think of a landing page, what comes to mind? Most likely you think of your company homepage or a product sales page. In truth, a landing page can be anything, but its purpose is the same: to steer visitors towards a sale, subscription, or future contact. A good … Continue reading 5 Tips to Create High-Converting Landing Pages
Stacy Lee April 1, 2021 There are various recruitment channels that you can utilize to reach as many candidates as possible in search of the best one. You have job boards, social media, etc. However, most of them (if not all) lead back to your company career page. To that end, it would be crucial … Continue reading Improve Your Recruitment System by Taking Inspiration From These 6 Amazing Career Pages
Sophie Beard February 9, 2021 LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, … Continue reading LinkedIn introduces Product Pages
