Sahail Ashraf December 6, 2021 The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But … Continue reading Social Media Management Over the Holidays
Anna Znamenskaya November 10, 2021 The 40-hour workweek is done for. Executives know it, and employees do too, even if very few of them are saying it out loud. As big-name corporations like Amazon delay bringing workers back to the office due to continued COVID-19 concerns, others are trying to coax workers back and fretting … Continue reading The 40-Hour Workweek Is Over and We Should Let Hybrid Work End It For Good
Wendy Marx October 25, 2021 If a tree falls in a forest, but no one hears it, does it make a sound? I like to think of that question when I peruse LinkedIn profiles. So many of them are like that tree in the forest. No one hears or sees their profile. The fact is … Continue reading Over 50: The Biggest LinkedIn Profile Mistakes to Avoid
Business buyers have high demands, and sellers need to meet their expectations. Corey Patterson on September 28, 2021 B2B buyers are making important investments for their companies. But that doesn’t mean the process should cause real headaches for buyers. “77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie … Continue reading 3 steps to win over B2B buyers
Kristen McCormick September 7, 2021 Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as … Continue reading Expanded Text Ads Are Over. Here’s What It Means
Susan Gilbert July 1, 2021 Today I have some resources to help you create a social media contest that will grow your audience and sales. One of the best ways to attract more leads is through valuable contests. In order to get the word out you need the best resources available to help manage and … Continue reading Win Over Your Audience with a Giveaway Campaign
Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
Stacy Lee February 10, 2021 The COVID-19 pandemic has brutally affected recruiters all over the world. With such a huge impact to the industry, it caused new trends to arise and a big shift to their priorities. For example, since many people lost their jobs in the hospitality and tourism sectors, it is urging recruiters … Continue reading Top 5 Priorities of Recruiters Over the Next 5 Years
Nigel Davies August 24, 2020 Less than a third of leaders have a long-term remote strategy and most have invested little to no time or resources in building remote work processes, structures and culture for the long-term, a new survey has revealed. The 400 HR and engineering leaders polled all came from organizations employing tech … Continue reading Remote Work Honeymoon Is Over, Time To Think Long-Term
