Tag Archives: Outreach

Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

How to Generate More Leads for Your Business Through Cold Outreach in 2020

Nico Prins — December 26, 2019 Follow @nhdprins Customer acquisition is one of the hardest parts of running a freelancing business or an agency. In this article, I’ll walk you through an actionable strategy to generate more business opportunities with potential clients and close more leads. Before we get into that, though, it’s worth considering … Continue reading How to Generate More Leads for Your Business Through Cold Outreach in 2020

Rookie link-building and content outreach mistakes you won’t make twice

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links. Gisele Navarro on July 27, 2018   Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. … Continue reading Rookie link-building and content outreach mistakes you won’t make twice