Tag Archives: Option

The podcast option: How audio content can help build a B2B business

Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017   For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business

Paid vs. Free LinkedIn – Which Option Makes Sense for Me?

by Virginia Franco Follow @VAFrancoResumesAugust 21, 2016 As LinkedIn continues to grow and expand, it’s account offerings continue to evolve. As has always been the case, members still have free and paid options from which to choose. Choosing between paid or free depends on a variety of factors unique to you including your current business … Continue reading Paid vs. Free LinkedIn – Which Option Makes Sense for Me?

Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option

Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option