by Kelley Schultz April 20, 2016April 20, 2016 I recently started a blog series on optimization and what it actually means for digital marketers in terms of the work that needs to get completed. You can read part 1 of this series where I discuss optimizing your PPC campaigns and provide a suggested cadence to … Continue reading Optimize Your Digital Marketing Optimizations Part 2: Display
by Shanelle Mullin April 18, 2016April 18, 2016 You often read that most people prefer to watch a video than read text. How true is that statement, really? You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a … Continue reading How to Optimize Videos for Conversions
by Lucas Miller April 13, 2016 Follow @EchelonCopyApril 13, 2016 While just about every website engages in SEO these days, there’s another marketing opportunity that is sometimes missed altogether—optimizing your company’s website for social media marketing. There’s much more to effective social media marketing than simply setting up a Facebook page with your company’s name … Continue reading 3 Essentials to Successfully Optimize Your Website for Social Media Marketing
by Jasmine Sandler April 9, 2016 Follow @Jasmine_SandlerApril 9, 2016 We are on Twitter, now what? As Twitter marks its ten-year anniversary, marketers have boundless ways to use this social network as a major marketing tool. But how? Twitter has enhanced its platform to include hyper targeted advertising, video roll in and live editing via … Continue reading 3 Ways to Optimize Your Twitter Marketing Efforts
by Arielle Hurst April 7, 2016 Follow @purechatApril 7, 2016 Once you’ve attracted leads to your website, it should be a breeze to turn them into paying customers, right? Not always. Even the most qualified prospects can fall off during the buying process. That’s why we consulted Jordan Gal, an entrepreneur who streamlined the conversion … Continue reading 12 Ways to Optimize Your Ecommerce Site for Conversions
by Kelley Schultz April 5, 2016April 5, 2016 “Optimize” has truly become a buzzword in the digital landscape and one that is now often used in sales pitches, resumes, and employee to-do lists. But what does it really mean? By definition, optimize means “to make as effective, perfect, or useful as possible.” That is a … Continue reading Optimize Your Digital Marketing Optimizations Part 1: PPC
by AJ Agrawal April 5, 2016 Follow @ajalumnifyApril 5, 2016 Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need to optimize your website for social media marketing. The first mistake you should never make … Continue reading 3 Ways to Optimize Your Website for Social Media Marketing
By Robert Brady March 30th, 2016 As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as well as gold mines that need more emphasis. Next you … Continue reading How To Test & Optimize PPC Ad Campaigns (Part Two)
by Kevin O’Brien March 27, 2016 Follow @kobrienwhyMarch 27, 2016 THE IMPACT OF ARTIFICIAL INTELLIGENCE ON SEO There were a number of significant changes to the SEO landscape during 2015, changes that directly inform the new ways of setting up digital marketing strategies for success in 2016. One of the biggest changes was Google’s RankBrain … Continue reading Using Semantics to Optimize Your SEO in 2016
by Susan Friesen March 15, 2016 Follow @https://twitter.com/eVisionMediaMarch 15, 2016 I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. … Continue reading 7 Easy Steps to Search Optimize Your Blog
