Victoria Taylor — March 11, 2019 — March 11, 2019 Being on Facebook almost seems like second nature now that businesses have gone digital. Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you. But what if you’re not getting any customers from Facebook? In … Continue reading 7 Essential Tips to Optimize Your Facebook Business Page
Brandon Leibowitz — March 2, 2019 Follow @seooptimizers — March 2, 2019 Many people struggle to increase conversions through multimedia content. Some developers add videos to their content. Most web users prefer high-resolution videos. It is necessary to optimize your website using an ideal SEO tool to attract users. We present to you a guide … Continue reading A Step-by-Step Guide on How to Optimize Videos
Katy French — March 1, 2019 — March 1, 2019 When it comes to content distribution, there are a few rookie mistakes brands make over and over. Some are unintentional. Some are simple oversights. But one of the most common mistakes we see is one of the easiest to remedy: optimizing your blog. It isn’t … Continue reading How to Optimize Your Blog for Content Distribution
Susan Friesen — February 21, 2019 Follow @eVisionMedia — February 21, 2019 Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy … Continue reading How to Optimize Your Website for Voice Search
Mallory Fetchu — February 6, 2019 — February 6, 2019 ar130405 / Pixabay An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that … Continue reading How to Optimize a Website for Local SEO
Benji Bateman — February 5, 2019 — February 5, 2019 A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $ 1 billion in quarterly revenue. As … Continue reading How to Optimize Your LinkedIn Profile and Increase Your Influence
Kyle Taylor — January 22, 2019 Follow @thepennyhoarder — January 22, 2019 Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more … Continue reading Why You Should Optimize Your Account for ROAS, Not Conversion Volume
Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions
Tom Buiocchi — January 10, 2019 Follow @ServiceChannel — January 10, 2019 Pexels / Pixabay The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires … Continue reading Using Analytics to Optimize Facility Performance & Reduce Costs
