Katey Ferenzi May 15, 2015 This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel, and how to retarget and re-engage those conversions you’re losing (yes, it’s happening to the very best of you). … Continue reading Conversion Rate Optimization: 25 Tips To Improve Conversions And Increase Revenue
Whitney SunseriMay 12, 2015 While algorithmic bidding certainly helps advertisers meet their goals for individual keywords, it may not necessarily result in maximizing profit for the overall collection of keywords. In order to achieve maximum profit, advertisers should consider utilizing a volume-based optimization strategy that has all keywords working together. What this means is that … Continue reading 4 Best Practices To Building A Better Bidding Strategy With Volume-Based Optimization
Yaniv NavotMay 11, 2015 Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. The thing is, it is also one of the toughest areas to deal with. Crafting a successful conversion optimization methodology is a tough and complex process. The only type of “magic” involved would … Continue reading Crafting a Successful 4-Step Conversion Optimization Plan
Bill FaethMay 8, 2015 Are Your Readers Able to Actually Read Your Digital Content? U.S. Internet users spend 52 percent of their time online consuming media on mobile applications, reports a 2014 white paper by comScore. Mobile web and apps combine to represent 60 percent of all Internet time. Conversion rates are nearly six times … Continue reading 3 Optimization Tips for Mobile Sites, Blogs and Newsletters
What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers. Brian Massey on May 7, 2015 The drop in conversion rate was sudden and deep. After months of testing, we had seen a steady increase in the number of leads that one website … Continue reading The Nagging Little Question Of Conversion Optimization
Michelle BrammerMay 7, 2015 Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest. For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with … Continue reading 8 Keyword Optimization Tips for More Perfect PPC Campaigns
Conversion TopicsMay 2, 2015 Depending on how big your company and your web site is, your prioritization will be different, and your toolset will be different. But most of the time, that difference is based on guesswork rather than a model or a framework – the tools just happened to be there at the time … Continue reading Which Web Optimization Tools Should You Be Using?
Kevin BloomApril 16, 2015 “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page … Continue reading 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
Sue CockburnApril 11, 2015 Are you looking for a leg-up when it comes to your website ranking with search engines? A good place to start is ensuring your website is mobile optimized. Is your website mobile-friendly? (Image Source: Google) While not everyone searches for web content using a mobile device, more and more Internet users are … Continue reading Google Makes Mobile Optimization SEO Ranking Factor
Andrew AndersonApril 8, 2015 Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due … Continue reading Lies Your Optimization Guru Told You
