We discussed AI-powered performance monitoring and optimization at the MarTech Conference. Here’s a recap. MarTechBot on November 12, 2025 In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s why AI is stepping in … Continue reading Let’s discuss performance monitoring and optimization with AI
SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how. Mike Pastore on June 13, 2025 If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary … Continue reading How to get started with AI optimization (and explain it to your leadership)
Complex sales need clarity. Here’s how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models. Dave Minifie on June 10, 2025 Every jump forward in technology changes the consumer journey — sometimes subtly, sometimes dramatically. Online searches and interactions are changing fast; ignoring this shift could hurt your brand. Whether … Continue reading Why high-consideration industries need AI optimization
B2B Sales Process Optimization For the Best Possible Closing Rate Geordan Johnston Jun 6, 2025 In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling … Continue reading B2B Sales Process Optimization For the Best Possible Closing Rate
22 Simple AI Prompts for Search Engine Optimization (SEO) Mike Kartakis Mar 11, 2025 The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get … Continue reading 22 Simple AI Prompts for Search Engine Optimization (SEO)
2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024 As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The … Continue reading Why 2025 is the year for martech optimization, not expansion
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024 The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization
Google AI Overviews Optimization Techniques Simplified by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2024 Real-time data and insights through BrightEdge Data Cube X allow marketers to understand and act on performance strategies to make changes, if needed, based on how Google presents their brands in Google AI Overview (AIO) search results. By engineering for … Continue reading Google AI Overviews Optimization Techniques Simplified
What’s Behind The Microsoft AI Optimization Framework by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2024 Microsoft’s AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, but it also could improve ad delivery and … Continue reading What’s Behind The Microsoft AI Optimization Framework
