Tag Archives: Opportunities

How to Use a Fast Break Strategy to Create Scoring Opportunities

Laura Patterson August 27, 2020 How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally … Continue reading How to Use a Fast Break Strategy to Create Scoring Opportunities

Opportunities for Digital Marketing Professionals: Skills and Potential

Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential

Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms

Look To User Reviews To Uncover Search Marketing Opportunities

Look To User Reviews To Uncover Search Marketing Opportunities by Alon Gehlber , Op-Ed Contributor, May 22, 2020 In the last few months, marketers worldwide have altered their advertising and marketing plans to address the changes in mobility, shopping, and consumption brought on by COVID-19. Nowhere were these changes more immediate than with search marketing, … Continue reading Look To User Reviews To Uncover Search Marketing Opportunities

How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

Custom eCommerce Website: Improve Your Business With New Sales Opportunities

Chanakya Kyatham — March 23, 2020 Some analysts and experts predict that in the next few years, e-commerce will surpass 2 trillion dollars in terms of sales. No doubt, it is one of the fastest-growing industries in recent times, attracting more people and more people. However, when you check out your favorite online stores, the … Continue reading Custom eCommerce Website: Improve Your Business With New Sales Opportunities