Marika Zinca August 25, 2021 In the world of digital marketing, email newsletter monetization is the ultimate win-win since it has vast potential in your organization’s revenue strategy. Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA. While chatbots, … Continue reading What Opportunities Can Email Newsletter Monetization Bring to Your Business?
David DeCorte July 25, 2021 Vaccination rates are on the rise; as I write, nearly half of the US population is reported as fully vaccinated against Covid-19. While concerns still linger about Covid variants and the possible need for booster shots down the road, we’re gradually working our way back toward some sense of “normalcy” … Continue reading Challenges & Opportunities Abound in a Post-Covid Marketplace
Eleanor Hecks April 26, 2021 COVID-19 may be waning thanks to our vigilant medical and research communities, but the world has changed irrevocably. Many organizations have undergone a digital transformation faster than ever before, and the pandemic was the major catalyst. Now, more than a year later, everyone is starting to settle in and adjust … Continue reading 5 Growth Opportunities for Businesses to Thrive in a Post-COVID-19 World
Paula Chiocchi April 6, 2021 Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order. Most of us agree that having fresh, accurate data is essential to fuel effective digital marketing—but it’s easier said than done. Maintaining a clean and accurate database is challenging. To … Continue reading Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom
Steven Imke March 1, 2021 The other day I was reading an article that compared the life expectancy of men and women in the US. According to the demographic data the average man lives until age 76 and the average woman to 81, which is 5 years longer than men. This article got me to … Continue reading The Baby Boom Women Demographic Represents Huge Opportunities For Business
Laura Patterson February 18, 2021 Growth. It’s still the top mandate for every organization. Why? Perhaps work by PwC provides some insight. Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief … Continue reading Does Your Plan Enable You to Seize Growth Opportunities?
Laura Patterson January 15, 2021 Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business. In our conversation with the president of the company, we discussed employing … Continue reading How Niches Provide New Growth Opportunities for Business
Greg DeLine December 8, 2020 Few aspects of entrepreneurship evoke as much excitement as identifying business opportunities that others have seemingly overlooked (or missed entirely). The experience feels a bit like finding an item in one of those kids’ “hidden object” pictures: Suddenly, you see something that wasn’t apparent just moments before, and you’re filled … Continue reading 5 Strategies for Identifying Business Opportunities
Milosz Krasinski November 23, 2020 As all internet marketers are aware, backlinks are the crux of the whole SEO business. These form one of the most important signals for Google when it examines your website therefore, you want to learn as much as possible about your backlink profile. This knowledge will let you acquire new … Continue reading How to Conduct Backlink Analysis and Find New Opportunities
Hachem Ramki October 21, 2020 However skeptical a reader might be regarding the term ‘prediction’, there are ways to leverage data to define trends. In most aspects of our daily life, consumer behavior can be anticipated. It’s the result of an in-depth analysis that follows a thought pattern, analyzes past behavior, and establishes the various … Continue reading Using HR Analytics to Predict Major Trends and Opportunities