Tag Archives: Operational

Marketers are spending more on data management platforms than operational tech

Data Management

Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech →

5 Key Operational Differences Between Renewals and New Logos

Web Design Trends

Kelly Dehart — August 27, 2019 — August 27, 2019 Revenue leaders who own both renewals, as well as new business, recognize that managing renewals is a completely different beast. From forecasting to managing KPIs, the renewals motion requires a fundamentally different approach. But what exactly makes managing a renewals business unique? We outline five … Continue reading 5 Key Operational Differences Between Renewals and New Logos →

How Operational Effectiveness and Efficiency Can Decrease Costs

Business Effectiveness

John Nash — December 7, 2018 — December 7, 2018 Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review, marketers who … Continue reading How Operational Effectiveness and Efficiency Can Decrease Costs →

Operational Excellence is the Real Difference Between Business Success and Failure

Business Effectiveness

Sarah Berkowski — July 10, 2018 Follow @sarahberkowski — July 10, 2018 Free-Photos / Pixabay Did you ever wonder why some companies are able to build a track record of consistent, long-term growth, while others seem to simply tread water or, worse, lose business and eventually end up closing their doors? The odds of becoming … Continue reading Operational Excellence is the Real Difference Between Business Success and Failure →

5 Tips for Balancing Strategic and Operational Delivery

Strategy

by Gilda LeicerOctober 1, 2016 Customer Success Managers are accountable for building and nurturing the on-going relationship with clients. This is broadly focused on understanding your client’s key business goals, becoming a trusted advisor, and establishing healthy relationships with decision makers that will drive the direction of your partnership with them. However, in SaaS businesses … Continue reading 5 Tips for Balancing Strategic and Operational Delivery →

Why Operational Excellence Control Is Moving To Business Units

Corporate Culture

by Denise O’Berry December 16, 2015 Follow @deniseoberryDecember 16, 2015 Conventional wisdom tells us that control of transformational programs like Operational Excellence should be rooted in one centralized department to ensure consistency across the enterprise. But surprisingly, according to the 4th Biennial State of the Industry Report from PEX Network, the trend is moving away … Continue reading Why Operational Excellence Control Is Moving To Business Units →

Original Intent of Operational Excellence No Longer Applies In Today’s Businesses

Digital Transformation

Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses →

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