Tag Archives: Open

How Open Banking APIs are Lifting Up the Financial Industry

Mahipal Nehra June 4, 2021 Open banking is expanding technology in the world of digital banking, forcing banks to change their business models – for good. Rather than competing against fintech or third-party organizations, bank holders can grasp open banking to ally with them while standing out from the competition in the rapidly evolving industry. … Continue reading How Open Banking APIs are Lifting Up the Financial Industry

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources

Brian Wallace August 20, 2020 If you work for a brand, you know that brand mentions don’t just happen on social media. In addition to the personal conversations that happen on mobile devices, there are, overall, three areas where conversations occur: social media, dark web and open sources. Social media refers to all online communities … Continue reading How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources

Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

SMBs Planning Ad Spend, Messages As States Open For Business

SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan  @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business

Google My Business Swings Up, Many Car Dealerships Open For Business

Google My Business Swings Up, Many Car Dealerships Open For Business by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2020 When businesses wanted to know how COVID-19 has affected the performance of my Google My Business (GMB) listing, Reputation.com compiled an analysis of COVID-19’s impact on Google My Business listings across several industries and examined … Continue reading Google My Business Swings Up, Many Car Dealerships Open For Business