Google Launches Assured Open Source Software Service For Free by Laurie Sullivan @lauriesullivan, April 12, 2023 Google on Wednesday announced the general availability of its Assured Open Source Software (OSS) service that helps developers defend against supply chain security attacks by scanning and analyzing software libraries for vulnerabilities. Assured OSS — available for free — … Continue reading Google Launches Assured Open Source Software Service For Free
Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation. Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
By Chris Stokel-Walker February 09, 2023 Elon Musk’s travails over whether or not to allow free, unfettered access to Twitter’s APIs has, as would be expected, taken plenty of twists and turns. On February 2, Musk gave notice that free access to APIs would be removed within a week. Then he decided accounts could … Continue reading Elon Musk’s plans to limit API access might be good for Twitter’s business, but it’s bad for the open internet
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. Kim Davis on February 2, 2023 Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that … Continue reading How data clean rooms might help keep the internet open
EU charges Apple over NFC payment restrictions on iOS devices Matt Brian @m4tt As the European Commission continues to look into whether Apple has abused its market dominance by restricting mobile payments on iOS devices, Executive Vice-President Margrethe Vestager today confirmed that it has formally charged the iPhone maker, which could result in a … Continue reading FTC orders Mastercard to open debit transactions to competing payment networks
Nothing Phone 1 review: A remarkable-looking midrange Android phone Nothing makes a flashy case for more smartphone options. M. Smith @thatmatsmith Hardware Software Cameras Wrap-up When I first pulled the Nothing Phone 1 from its slender retail box, I just stared at it, flipped it over in my hand and scrutinized the see-through bits … Continue reading A store that sells Nothing will open in London this year
Only 3% of visitors will fill out a form to get content. Constantine von Hoffman on July 18, 2022 It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research, which provides B2B revenue enhancement and ABM solutions. Nor is that … Continue reading Open the gate and let your content roam free
Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP. Chris Wood on June 21, 2022 Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the … Continue reading Yahoo and DIRECTV open up addressable TV and streaming inventory
By Tomas Chamorro-Premuzic April 28, 2022 Elon Musk is one of the most widely spoken about people in the world, the richest person in the world ($266 billion), and the man behind Tesla, SpaceX, Neuralink, and now Twitter (as reported in Jeff Bezos’s Washington Post). His seemingly spontaneous and unfiltered tweets (which included calling … Continue reading This is Elon Musk’s opportunity to make Twitter users more open minded
