Tag Archives: Only

What ‘Sent from my . . .’ in your emails says about you

November 24, 2025 What ‘Sent from my . . .’ in your emails says about you

Why your martech still feels like a cost center — and how AI changes that

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that →

Big Tech’s old revenue playbook is dead. Shared value is the only path forward

Revenue

September 20, 2025 Big Tech’s old revenue playbook is dead. Shared value is the only path forward Stop extracting value from your users and start partnering with them.

Marketers are drowning in tools and content, and only orchestration can pull them out

Marketing Mistakes

Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out →

Why active sponsorship is the only way to make AI work

AI Challenges

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work →

If you only invest in what converts, you’re undervaluing what works

Conversion Optimization

Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works →

From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity

Wealth Building

May 02, 2025 From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity BY Joe Berkowitz Donald Trump had a message for America’s children this week: Two dolls is plenty. “Somebody said, ‘Oh, the shelves are gonna be open,’” the president said while discussing his 145% tariffs on China. “Well, maybe the … Continue reading From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity →

AI can find your ideal customers, but only humans can build real relationships

Customer Relationship Managemnet

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships →

Even With AI, Only 148 Terms Drive 15% Of Google Searches

Search Engines AI

Even With AI, Only 148 Terms Drive 15% Of Google Searches by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2024 The top 10,000 query terms drove 46% of all searches, and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period when the data … Continue reading Even With AI, Only 148 Terms Drive 15% Of Google Searches →

Marketers in a dying internet: Why the only option is a return to simplicity

Internet

November 01, 2024 Marketers in a dying internet: Why the only option is a return to simplicity With machine-generated content now cluttering the most visible online touchpoints, marketers need to change how they reach target audiences. BY Chris Gadek There’s a famous saying: “On the Internet, nobody knows you’re a dog.” The quote—taken from a New … Continue reading Marketers in a dying internet: Why the only option is a return to simplicity →