September 20, 2025 Big Techâs old revenue playbook is dead. Shared value is the only path forward Stop extracting value from your users and start partnering with them.
Tag Archives: Only
Marketers are drowning in tools and content, and only orchestration can pull them out
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today arenât short on tools or content â theyâre drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out
Why active sponsorship is the only way to make AI work
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work
If you only invest in what converts, youâre undervaluing what works
Last-touch metrics donât tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, youâre undervaluing what works
AI can find your ideal customers, but only humans can build real relationships
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but itâs not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Even With AI, Only 148 Terms Drive 15% Of Google Searches
Even With AI, Only 148 Terms Drive 15% Of Google Searches by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2024 The top 10,000 query terms drove 46% of all searches, and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period when the data … Continue reading Even With AI, Only 148 Terms Drive 15% Of Google Searches
Marketers in a dying internet: Why the only option is a return to simplicity
November 01, 2024 Marketers in a dying internet: Why the only option is a return to simplicity With machine-generated content now cluttering the most visible online touchpoints, marketers need to change how they reach target audiences. BY Chris Gadek Thereâs a famous saying: âOn the Internet, nobody knows youâre a dog.â The quoteâtaken from a New … Continue reading Marketers in a dying internet: Why the only option is a return to simplicity
Microsoft earnings show that investors only care about AI now
July 30, 2024 Microsoft earnings show that investors only care about AI now MSFT stock dropped more than 6% in after-hours trading despite a 15% jump in revenue, as investors focused on AI. BY Chris Morris Microsoft shares were down more than 6% in after-hours trading Tuesday, despite quarterly earnings beating on the top and bottom … Continue reading Microsoft earnings show that investors only care about AI now
American flags for the federal government should be made in the U.S. only, Congress says
July 29, 2024 American flags should be made in the U.S., Congress says The âAll American Flag Actâ would require government-purchased flags to be produced with 100% American-made materials as well as manufactured in the U.S. BY Associated Press Soon, Old Glory will have to be born in the land of the free and not merely … Continue reading American flags for the federal government should be made in the U.S. only, Congress says