Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — … Continue reading Online advertising: The funny, fuzzy math
Tag Archives: Online
Asset Allocation in an Online World: Building a Diversified Portfolio
Asset Allocation in an Online World: Building a Diversified Portfolio Due / Nov 8, 2023 Portfolio diversification remains the cornerstone of sound investing. Today’s tech-driven and hyperconnected world provides approaches beyond traditional asset allocation. In the digital age, new tools and platforms offer investors unprecedented opportunities. Through greater access and information availability, investing has … Continue reading Asset Allocation in an Online World: Building a Diversified Portfolio
Online news pioneer ‘Salon’ is sold for an undisclosed sum
By Chantel Tattoli November 08, 2023 Salon, the left-leaning news and opinion website, is being sold to a team of French entrepreneurs behind the two-year-old Malta-based media company, Find.co, sources involved in the deal tell Fast Company. Salon was founded and staffed in 1995 by former San Francisco Examiner journalists as one of the … Continue reading Online news pioneer ‘Salon’ is sold for an undisclosed sum
India demands $12B from online gaming firms, cites tax evasion
India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023 In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion
Despite wide support, the Kids Online Safety Act will not fix the youth mental health crisis
By María P. Angel October 13, 2023 A week ago, Democratic Senator Elizabeth Warren signed as cosponsor of the Kids Online Safety Act (KOSA), which has a good chance of becoming law. The purpose of this bill is to address the youth mental health crisis that many attribute to the use of social media. Among other proposed measures, KOSA’s duty of care would require social media platforms to … Continue reading Despite wide support, the Kids Online Safety Act will not fix the youth mental health crisis
Adobe forecasts 4.8% growth YoY in online holiday spending
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone. Kim Davis on October 5, 2023 This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to … Continue reading Adobe forecasts 4.8% growth YoY in online holiday spending
Online shopping is terrible. AI is here to fix it
By Elizabeth Segran On a recent Saturday, I set out to find my two daughters flower girl dresses for an upcoming wedding. I typed “flower girl dress” into Google, a rabbit hole opened, and I tumbled in, only to emerge three hours later with a dozen tabs and thousands of options to choose from. … Continue reading Online shopping is terrible. AI is here to fix it
These entrepreneurs in Pakistan are moving the country’s massive secondhand clothes market online
By Javeria Khalid September 23, 2023 Iqra Anwar, a resident of Lahore, the second largest city of Pakistan is a frequent thrift shopper. Though her favorite brands—American fast-fashion staples like H&M, Zara, and Victoria’s Secret—don’t have outposts in the city, she still manages to buy their preloved versions at dirt cheap prices by thrifting. … Continue reading These entrepreneurs in Pakistan are moving the country’s massive secondhand clothes market online
Digital PR: Building an Online Reputation and Boosting Visibility
Digital PR: Building an Online Reputation and Boosting Visibility Abeer Raza / Sep 16, 2023 In today’s hyper-connected digital world, businesses and individuals find themselves navigating a complex web of online interactions as the social benefits of internet usage far outweigh the negatives. With more than half of the world (60%) now using social … Continue reading Digital PR: Building an Online Reputation and Boosting Visibility
Social Media Management: Small Businesses Can Effectively Manage Time Online
Social Media Management: Small Businesses Can Effectively Manage Time Online Calendar / Sep 8, 2023 An effective social media marketing campaign is imperative to any small business’s near and long-term success. Today, more than ever before, social media has become one of the most vital tools for communicating with consumer audiences. For any small … Continue reading Social Media Management: Small Businesses Can Effectively Manage Time Online
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