Digital PR: Building an Online Reputation and Boosting Visibility Abeer Raza / Sep 16, 2023 In today’s hyper-connected digital world, businesses and individuals find themselves navigating a complex web of online interactions as the social benefits of internet usage far outweigh the negatives. With more than half of the world (60%) now using social … Continue reading Digital PR: Building an Online Reputation and Boosting Visibility
Tag Archives: Online
Social Media Management: Small Businesses Can Effectively Manage Time Online
Social Media Management: Small Businesses Can Effectively Manage Time Online Calendar / Sep 8, 2023 An effective social media marketing campaign is imperative to any small business’s near and long-term success. Today, more than ever before, social media has become one of the most vital tools for communicating with consumer audiences. For any small … Continue reading Social Media Management: Small Businesses Can Effectively Manage Time Online
Online close to edging out physical stores for holiday buying
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, Constantine von Hoffman on September 8, 2023 The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer … Continue reading Online close to edging out physical stores for holiday buying
Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work
Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work by Laurie Sullivan , Staff Writer @lauriesullivan, August 25, 2023 Microsoft is the latest to announce that search engine Bing and social media site LinkedIn will provide more information on targeted advertisements. The goal is to protect users against risks related to … Continue reading Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work
Holiday online sales likely to remain flat YoY
What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly … Continue reading Holiday online sales likely to remain flat YoY
Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?
By Michael Callahan August 20, 2023 Lenny Rachitsky merely thought he’d share some tips. The career software engineer and executive decided to write about seven things Airbnb taught him about building a business. He’d spent seven years at the company, leaving in 2019 as the leader of the team overseeing wooing consumers to the … Continue reading Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe by Laurie Sullivan @lauriesullivan, August 8, 2023 Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, according to the Adobe Digital Price Index (DPI). Prices fell for 11 of the 18 categories tracked by Adobe … Continue reading Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Criteo to use image recognition to help connect online and offline channels
A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Kim Davis on July 27, 2023 Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and … Continue reading Criteo to use image recognition to help connect online and offline channels
The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers
The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers by Jessica Rich , John Villafranco , July 20, 2023 It’s not every day (especially these days) that Congress passes a new consumer protection law. But last December, Congress did just that, passing the INFORM Consumers Act with strong bipartisan support. The … Continue reading The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers