by Tom Martin April 19, 2016 Follow @TomMartinApril 19, 2016 A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a … Continue reading How to Qualify 2,000 Prospects at Once Using Behavioral Email Segmentation
Jonathan YefetOctober 16, 2015 An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channels are prioritized most by marketers. As we’ve mentioned many times before, digital marketing budgets are on the rise, and soon 25% of all ad spend will belong to digital… … Continue reading Email Once Again Voted a Top Marketing Channel
Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
Agu de MarcoApril 30, 2015 Getting a viewer to click on your video once requires ingenuity; getting a viewer to click continually requires a methodical approach. It’s no secret that in today’s marketing world video is the best way to engage possible clientele. But what do you need to do in order to maintain your … Continue reading 6 Tips On How To Keep Your Viewers Once You’ve Gotten Their Attention
Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to … Continue reading Get Rid of Your Internal Linking Problem Once and For All
