Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
by Bea Redondo Tejedor August 1, 2016August 1, 2016 On your marks. Get set. Go! The Rio Olympics are just around the corner. If you think Usain Bolt is going to take it easy on you because you haven’t warmed up or tied your shoelaces properly with your lucky triple-knot, you’re wrong. The time is … Continue reading 5 Email Marketing Ideas To Help You Win Gold At The Rio Olympics
Arline RamirezMarch 6, 2015 The year of 2015 began with a deluge of tech-driven forecasts for businesses. There’s talk about robotic process automation as the trend dives into its experimental stage that the Cloud used to be three years ago. Speaking of the Cloud, SMAC continues to keep marketers and business owners awake. Social media … Continue reading 3 Small Business Tips to Cope with the Digital Olympics in 2015
