Charlene OldhamJuly 16, 2015 It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online. But what if you are creating an event offline? Can social media help … Continue reading How To Use Social Media To Drive Offline Interactions
Katherine HalekJune 13, 2015 We all want more blog traffic. Well, actually, what we really want is engagement, leads, and revenue. Inevitably, the more (qualified) traffic you get, the more chance you have of achieving those things too. So yeah, we want more traffic. How do you currently get the traffic you desire? You may … Continue reading 3 Ways To Get More Blog Traffic From The Offline World
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Dena EnosMarch 14, 2015 With so many aspects of our lives, from professional to social, migrating online, it’s surprising that so many business owners continue to deprioritize an online strategy as part of their growth plans. For many of us, it is challenging to balance this additional component with the daily demands of running … Continue reading 5 Most Common Mistakes Offline Businesses Make Online
Kendall CrammMarch 5, 2015 We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything … Continue reading 5 Reasons You Need to Execute an Offline Community Strategy
Steve MyringFebruary 25, 2015 Generally owners of brick-and-mortar stores do not expect big results from online marketing. Many misunderstand online marketing it as a strategy strictly meant for online businesses while others look at it with a great deal of skepticism. So, does online marketing influence in-store sale? Yes, it does. According to studies by … Continue reading How Online Marketing Can Trigger Your Offline Sales
Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts. David Rodnitzky on September 23, 2014 There’s a big difference between what is “hot” in marketing and what actually “works.” For example, “everyone” knows that mobile marketing is super-hot right … Continue reading The Hottest New Channel Working For Online Marketers – Offline!
Internet marketers who bash out products and sell them to hundreds of thousands of other Internet marketers seem to have it made. Indeed, their own pictures of themselves working on the beach or standing beside their luxury car are widespread online. It all appeals to the “get rich quick” community. Most Internet marketers are actually … Continue reading Online Marketing Brings Businesses Quality, but Offline Brings Quantity
