The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes. Barry Levine on January 19, 2016 at 2:12 pm From Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But personalization can … Continue reading Paris-Based Startup Reelevant Offers Simplified Email Personalization
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
by Troy Hollenbeck November 8, 2015 Follow @troyhollenbeck1November 8, 2015 Most people use Twitter to keep in touch with friends and acquaintances, follow their favorite celebrities or sports stars, or simply be entertained and informed by the most up to the minute links to interesting articles and blogs. Some use Twitter to connect with other … Continue reading How To Use Twitter For CPA Offers
New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Grant ThomasApril 29, 2015 Visitors leave your site without purchasing or converting into a lead. It’s inevitable and it actually occurs with 98% of your traffic. This is a problem that plagues all websites, especially those in online retail. Luckily, there’s a solution with exit offers. Exit offers engage visitors at the exact moment when … Continue reading 3 Simple Reasons Why You Should Be Using Exit Offers
For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format. Martin Beck on March 4, 2015 Chukcha / Shutterstock.com Instagram took a big step forward as a marketing tool today, giving advertisers the ability to link out from Instagram posts for the first time. The functionality … Continue reading Instagram Offers New Clickable Carousel Ads
By Jeremy Durant, Published October 11, 2014 With websites, the general rule is to hide premium content offers (white papers, guides, infographics, etc.) behind forms. This way, you can capture a website visitor’s information as they gain access to the content. I am strongly encouraging all B2B firms to de-gate all content offers that are … Continue reading B2B Websites: De-Gate Your Content Offers
Forbes, Thursday, October 2, 2014 Email campaigns are the mainstay of sales and marketing practitioners everywhere and there is a growing demand for highly flexible email campaign solutions that don’t cost what the “enterprise class” solution do. One vendor trying to make a dent in the market dominated by big companies like ExactTarget and Responsys … Continue reading Iterable Offers Email Campaign Tools For a Lower Price
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
