CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions. Jessica Foster on August 1, 2018 As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for … Continue reading You need 23 keywords in a blog post to rank well. Not.
Annette Franz — December 12, 2017 Follow @annettefranz — December 12, 2017 Image courtesy of Pixabay Does your company suffer from the “not my job (NMJ) syndrome?” When was the last time you heard someone being asked to do some task that wasn’t outlined in their job description, only to respond with, “That’s not my … Continue reading “Not My Job” Syndrome
Dave BrockApril 16, 2015 I don’t know anyone committed to failure. Just the idea of it, sets one on edge. Being accused of being “committed to failure,” is offensive. But not being committed to failure doesn’t mean we are committed to success. If we were totally committed to success, we would do those things are … Continue reading Committed To “Not Succeeding?”
Jonathan LewisMarch 29, 2015 Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not Provided” keyword results in Google Analytics. This workaround will import results from Google Webmaster Tools to Google … Continue reading Google Analytics Keyword “Not Provided” Workaround