Tag Archives: Niche

Niche advertising: 7 actionable tactics for targeted marketing

Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024  The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing

Spotify’s Niche Mixes let you generate personalized playlists for almost anything

Spotify’s new personalized mixes focus on artists, genres and decades   Mariella Moon   @mariella_moon Starting today, all free and premium Spotify users will be able access three new personalized mixes inspired by Daily Mix. The music streaming service already creates custom Daily Mixes for you by combining your favorite tracks with music it thinks … Continue reading Spotify’s Niche Mixes let you generate personalized playlists for almost anything

Specialized SEO: A New Strategy or an Adaptation for Your Niche?

Angela Hausman, PhD May 29, 2021 SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement an effective SEO strategy, you’re wasting precious resources and delivering far too few results in terms of reach. Today, we’ll discuss specialized SEO and whether, in fact, this is … Continue reading Specialized SEO: A New Strategy or an Adaptation for Your Niche?

What Is a Niche Influencer and When Should You Hire One?

Brian Meert April 19, 2021 Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Using an established influencer to help promote your brand means reaching a dedicated portion of your core audience without going through the time and trouble of building that audience from scratch. A niche influencer … Continue reading What Is a Niche Influencer and When Should You Hire One?

One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020  We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid