Simon Davies — February 27, 2017 Follow @SimonTheoDavies— February 27, 2017 Ruthlessness and competitiveness tend to be attributes associated with individuals in the world of business. This has been typified by Gordon Gekko in Wall Street and Ayn Rand’s novel, Atlas Shrugged. Meanwhile, kindness is often an afterthought and sometimes seen as an inconvenience. But … Continue reading Nice Guys Always Win: Why Having a Heart is Good for Business
Maren Hogan — February 22, 2017 Follow @marenhogan— February 22, 2017 Hiring people with the right technical skills? That’s becoming routine, if never easy. But hiring people who are going to do right by my clients and employees? That’s even tougher. There’s no “right” way to predict whether or not you’re going to hire a … Continue reading 31 Interview Questions to Ask When Hiring Nice People
Here are our choices for those in marketing, ads and search who deserve a candy cane — or a lump of coal. Barry Levine on December 23, 2016 Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of … Continue reading Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Michael Conlon — December 13, 2016 — December 13, 2016 ‘Tis the season to be jolly…..and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit … Continue reading 5 Tips To Take Your Holiday Emails From Naughty To Nice
by Josie ScotchmerOctober 18, 2016 If we take a trip down memory lane (some of our lanes might be longer than others ), we might remember a parent telling us if we didn’t tidy our bedroom or help clean the dishes we’d end up on Santa’s naughty list and only find a lump of coal … Continue reading Email List Cleaning: End Up On Santa’s Nice List, Not His Naughty List
by VerticalResponse February 1, 2016 Follow @VR4SmallBizFebruary 1, 2016 A big-shot marketing pro and hefty budget aren’t required to successfully market your small business. In fact, businesses everywhere use email marketing as a powerful tool to build customer relationships and attract and retain new clients. No matter your business, email marketing can work for you. … Continue reading Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
by Brooke B. Sellas December 7, 2015 Follow @madSMscientistDecember 7, 2015 I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that … Continue reading Business Relationships: Why You Should Be Kind, Not Nice
Thomas KragelundOctober 27, 2015 November and December feature some of the biggest shopping days of the year for online retailers, concentrated particularly in the two to three weeks following the U.S. Thanksgiving holiday. Just take a quick look at how holiday revenue for brands broke down in 2014 in comparison to 2013, representing a 15% … Continue reading Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales
Mark SchaeferAugust 14, 2015 A friend of mine recently posted a provocative question on Facebook. He had received less-than-stellar books to review from people he knew well. This was the dilemma he posted: “So if I’m honest, I look like an ass and alienate my friends but serve those looking to me for my opinion. … Continue reading Is it Better to Be Honest or Nice on the Social Web?
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
