Jon-Mikel Bailey September 28, 2021 I recently hosted a webinar on BizSugar talking about what I consider to be the essentials of any small business website. Consider this a comprehensive cheat sheet for your next web redesign project. I’m not a designer nor am I a developer. I am a digital marketer with 20+ years … Continue reading Read This Before Your Next Website Redesign
Mike Johnson September 28, 2021 Choosing a PPC agency to manage your paid advertising strategy is a big commitment. Anyone can run campaigns on a platform like Google Ads but you’re looking for an agency because you want to get the best return on your PPC investment. This article aims to help you choose the … Continue reading 13 Questions to Ask Your Next PPC Agency
And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move
Christa Tuttle September 17, 2021 Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how … Continue reading How to Boost the ROI of Your Next Virtual or Hybrid Event
Laura Krajewski September 5, 2021 As a hiring manager, there’s a lot riding on your ability to have a productive interview and find the right agents and supervisors for your call center. If taken too lightly, interviews can end up being a formality that wastes time and doesn’t help you find the right person for … Continue reading Asking the Right Questions: 5 Questions to Use in Your Next Call Center Interview
Dave Sutton August 30, 2021 There are many ways that businesses can go about attracting new customers and boosting the loyalty of existing ones. One tried and true strategy is the use of a promos. Quite simply, people love promo deals as, after all, there are few things as satisfying as getting good value. These … Continue reading 3 Top Strategies for Taking Your Promos to the Next Level
In the first part of a two-part article we look at why even B2B marketers are talking about community. Kim Davis on August 25, 2021 “I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of … Continue reading Why community could be the next big thing in marketing
Rafaella Aguiar August 22, 2021 Does your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Working with influencers is a great way to expose your brand to a whole new audience. And influencer marketing is only becoming more popular — the industry is growing by … Continue reading 5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level
Jon-Mikel Bailey July 13, 2021 First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, traffic, and, gulp, sales! One of the most common website redesign mistakes is to leave SEO out of the process until the … Continue reading How to Avoid an SEO Calamity with Your Next Website Redesign
Angela Ash June 28, 2021 While not many people are familiar with the term “intrapreneur,” it has actually been around for a while. Intrapreneurs are employees who create and work on innovative ideas or tasks within a company. As a rule, they are allowed the resources, time and freedom to develop the task the way … Continue reading Why You Should Look for an “Intrapreneur” for Your Next Open Role
