by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
by Susan Friesen May 9, 2016 Follow @https://twitter.com/eVisionMediaMay 9, 2016 Why adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? … Continue reading Blogging or Newsletters or Both?
by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing
by Alicia Fiorletta February 10, 2016 Follow @AliciaFiorlettaFebruary 10, 2016 The email newsletter has been around since the dawning of the World Wide Web. Now, there are digital publications, newsletters and aggregation services to speak to a variety of audiences, topics and interests. But do newsletters have a place in companies’ content arsenals? In my … Continue reading Don’t Call It a Comeback: The New Era of Newsletters
Annaliese HenwoodOctober 2, 2015 So you’ve sent out your email newsletter. You had your mailing list clean and organized. Your email design looked great, and you knew exactly when to send your email. You took the time to test your email so that it appeared correctly and went out at the right time. Now what? … Continue reading Email Marketing Newsletters: Your Follow-Up Checklist
Annaliese HenwoodSeptember 12, 2015 Are you ready to design the best email newsletter ever? Your email marketing newsletter design is hands-down the most important element of your campaign. Without an effective and compelling design, your recipients won’t engage and maybe will even unsubscribe or *horror* mark you as spam. I want to help you make … Continue reading Email Marketing Newsletters: Your Design Checklist
Annaliese HenwoodSeptember 2, 2015 So, you want to send out a marketing email newsletter, right? You think you have it all ready to go, but do you really? This essential email marketing checklist (a 5-part series) goes over each element you must follow to get the most out of your hard work. These are the … Continue reading Email Marketing Newsletters: Your List Management Checklist
Olivier ChoronJune 28, 2015 Why targeted newsletters always win Are you struggling to fully grab the attention of your subscribers? Do your email newsletters receive a low open rate? Here I will show you how to change this. That’s right you will soon have an expression like this… I have over 20 years’ experience in … Continue reading Why Targeted Newsletters Always Win
Sally McGrawMay 25, 2015 My husband works for the federal government, and from what I can gather, he and his colleagues communicate using 85% acronyms and 15% actual words. This facilitates efficient communication AND makes them all feel like they’re part of a super-secret cool-kid club. Bonus. However, when he’s talking to a member of … Continue reading Verbal Pitfalls For Email Newsletters
Bill FaethMay 8, 2015 Are Your Readers Able to Actually Read Your Digital Content? U.S. Internet users spend 52 percent of their time online consuming media on mobile applications, reports a 2014 white paper by comScore. Mobile web and apps combine to represent 60 percent of all Internet time. Conversion rates are nearly six times … Continue reading 3 Optimization Tips for Mobile Sites, Blogs and Newsletters
