Joao Romao — August 20, 2018 Follow @joaoromaolx — August 20, 2018 Nowadays, consumers expect a lot more from the companies they buy from. They want to know the company’s history, their values, and their culture. The relevance of the brand’s social component is changing and so are the manners in which companies engage with … Continue reading Newsletters & Sharing: How Viral Can Your Newsletter Be?
Sandra Chung — March 30, 2018 Follow @sandrogynous — March 30, 2018 “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis … Continue reading 7 Tips for Creating More Engaging Newsletters
Jenny Traster — February 3, 2018 — February 3, 2018 If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered … Continue reading Email Newsletters Your Leads Will Actually Read
Choncé Maddox — September 11, 2017 — September 11, 2017 geralt / Pixabay If you’re not yet building your email subscriber list and using newsletters to your advantage, you are most likely missing out on a ton of conversions you could be receiving for your business. Each person on your list is worth at least … Continue reading How to Send Catchy (Not Corny) Email Newsletters
Loren Baker — March 16, 2017 Follow @lorenbaker— March 16, 2017 As businesses strive to gain more visibility in today’s highly competitive market, different marketing strategies have surfaced that seek to give better results in being able to draw a bigger audience. Email newsletters have been used by companies for some time to connect with … Continue reading 4 Ways to Attract More Subscribers to Your Email Newsletters
Danny Wong — November 17, 2016 Follow @dannywong1190— November 17, 2016 Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended recipient has … Continue reading The Definitive Guide to Email Newsletters for Ecommerce Companies
by Mickie E Kennedy June 15, 2016 Follow @ereleasesJune 15, 2016 Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what … Continue reading 5 Tips for Effective Email Newsletters
by Wendy Lindars May 17, 2016 Follow @enx2marketingMay 17, 2016 Before the rise of social media, there were newsletters. If you wanted to inform your customers about the deals of the week or recent news items, chances are you created an email blast to send out. It was fun to design and gather information for … Continue reading Skimm This: Why Email Newsletters are Still Important to Your Business
by Sally McGraw May 11, 2016May 11, 2016 When I first launched my newsletter, a couple blog readers asked why I felt the need to add yet another task to my plate. At the time, I was posting twice per day, active on Twitter, Facebook, and Pinterest, writing for a half dozen publications, … Continue reading 5 Ways Bloggers Can Leverage Their Newsletters
by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
