A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. Constantine von Hoffman on April 11, 2024 A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines … Continue reading AI-powered martech releases and news: April 11
AI is great for users, but it’s as bad for its creators’ bottom lines as it is for the environment. Constantine von Hoffman on April 4, 2024 AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines … Continue reading AI-powered martech releases and news: April 4
86% of startup founders say AI is helping their company’s GTM strategy, according to a new HubSpot report. Constantine von Hoffman on March 28, 2024 AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the use … Continue reading AI-powered martech releases and news: March 28
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. Constantine von Hoffman on March 21, 2024 Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work … Continue reading AI-powered martech releases and news: March 21
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone. Constantine von Hoffman on March 14, 2024 A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying … Continue reading AI-powered martech releases and news: March 14
Amazon’s not-yet-released shopping assistant chatbot isn’t a disaster, but is mostly useless, according to the Washington Post. Constantine von Hoffman on March 7, 2024 The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with … Continue reading AI-powered martech releases and news: March 7
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting. Constantine von Hoffman on February 29, 2024 Last month, Google, Microsoft, OpenAI, Meta, TikTok and Adobe agreed to develop tech to identify, label and control AI-generated, election-related images, videos and audio recordings that aim to … Continue reading AI-powered martech releases and news: Feb. 29
Are all marketers chomping at the bit to use AI or are about 30% saying they’ll never use it? Two surveys offer seemingly contradictory findings. Constantine von Hoffman on February 15, 2024 Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: … Continue reading AI-powered martech releases and news: Feb. 15
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well. Constantine von Hoffman on February 8, 2024 More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their … Continue reading AI-powered martech releases and news: Feb. 8
Cities: Skylines II toxicity and more layoffs | This week’s gaming news This week’s headlines, now in video form! Jessica Conditt Wed, Jan 31, 2024 Engadget It’s an awkward time to be a PC player. The platform has more games covering more genres than ever, and even standard PC hardware can deliver pristine, photorealistic … Continue reading Cities: Skylines II toxicity and more layoffs | This week’s gaming news
